Mi Band 3 ʻO ka Wahī o ka Kāʻei Haʻuki by Xiaomi

Mi Band 3 ʻO ka Wahī o ka Kāʻei Haʻuki by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2020

Mi Band 3 ʻO ka Wahī o ka Kāʻei Haʻuki

by Xiaomi

Client: Xiaomi

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #90017

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Band 3 ʻO ka Wahī o ka Kāʻei Haʻuki

ʻO Mi Band 3 he hoʻolālā wahī no kekahi kāʻei haʻuki. Hoʻohana ka wahī i ka helu 3 maʻalahi ma ke ʻano he kiko nānā nui, a hoʻopuni ʻia e kahi kiʻi i hoʻoulu ʻia mai ke ala holo haʻuki. Hoʻonui ʻia ka lāʻau ma luna o ka pahu holoʻokoʻa a hōʻike i ka neʻe ʻana o ka haʻuki ma o nā laina maʻalahi. Ua ʻoki ʻia me ka lala a pelu ʻia mai ka pepa mai, a he 108 millimika kona kiʻekiʻe, 75 millimika kona lōʻihi a he 32 millimika kona laula. Hōʻailona nā waihoʻoluʻu like ʻole i nā mana like ʻole. Mālama ka moʻo i kahi hoʻolālā like i mea e ʻike mau ʻia ai ma nā papa kūʻai.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Mi Band 3 ʻO ka Wahī o ka Kāʻei Haʻuki i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Mi Band 3 ʻO ka Wahī o ka Kāʻei Haʻuki he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Mi Band 3 ʻO ka Wahī o ka Kāʻei Haʻuki e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Dimensions & Packaging: dimension
height 108, Length 75, width 32mm
Tags: Sport, band, electronic, packaging, colorful
Production Technology: material: Paper
Structure: paper die cut and fold to box.
Design Challenge: For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Research: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
Project Duration: The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
Operation Flow: In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
Patents: Copyrights belong to Xiaomi Inc, 2019
Team Members: Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge