Fido Dido House by 7UP Free Kev Tsim Qauv Kawm Paub Ntawm Cov Cim Lag Luam by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej Competition Category.
ToojKev Tshwm Sim· 2020
Fido Dido House by 7UP Free Kev Tsim Qauv Kawm Paub Ntawm Cov Cim Lag Luam
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
A' Design Award Tooj Winner in Kev Tshwm Sim Category
Verified Award Winner
Verify Award Status for #100578The Design
About Fido Dido House by 7UP Free Kev Tsim Qauv Kawm Paub Ntawm Cov Cim Lag Luam
Fido Dido House yog ib qho kev tsim qauv lag luam ob hnub uas tau tsim tawm hauv Covent Garden nyob rau hauv London. Qhov kev tsim khoom no txhais lub ntiaj teb dawb thiab dub ob sab ntawm tus cim Fido Dido mus rau hauv ib qho chaw peb sab. Cov neeg tuaj xyuas taug kev hla ntau thaj chaw muaj lub ntsiab lus sib txawv, xws li lub txee khaub ncaws ntawm cov khaub ncaws uas paub zoo thiab lub chaw khaws khoom noj uas muaj Fido Flakes txhij txhua. Cov yam ntxiv suav nrog lub tub yees ua kom txias, cov txaj dai los so, ib phab ntsa kos duab uas koom tes tau, suab paj nruag kaj siab thiab kev sim khoom. Qhov chaw ntxias tau ntau yam kev paub caw cov qhua los so thiab coj tus lus qhia hauv kev tshaj tawm los ua neej muaj tiag.
The Recognition
About the A' Design Award Tooj
Fido Dido House by 7UP Free Kev Tsim Qauv Kawm Paub Ntawm Cov Cim Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Fido Dido House by 7UP Free Kev Tsim Qauv Kawm Paub Ntawm Cov Cim Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Fido Dido House by 7UP Free Kev Tsim Qauv Kawm Paub Ntawm Cov Cim Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
- Inspiration
- Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.
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