Game Fuel PRO-AM Consumer Experience Kev Tsim Qauv Rau Kev Tshwm Sim Nyob Ncaj Qha by PepsiCo Design and Innovation

Game Fuel PRO-AM Consumer Experience Kev Tsim Qauv Rau Kev Tshwm Sim Nyob Ncaj Qha by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Kub in Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej Competition Category.

KubKev Tshwm Sim· 2020

Game Fuel PRO-AM Consumer Experience Kev Tsim Qauv Rau Kev Tshwm Sim Nyob Ncaj Qha

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Kub Winner in Kev Tshwm Sim Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel PRO-AM Consumer Experience Kev Tsim Qauv Rau Kev Tshwm Sim Nyob Ncaj Qha

Game Fuel PRO-AM yog ib qho kev tshwm sim ua si nyob ncaj qha uas tsim rau ib lub npe khoom haus thiab tshaj tawm mus rau cov neeg saib nyob hauv tsev. Qhov kev tshwm sim no tau muab cov neeg ua si tshaj lij los koom nrog cov neeg muaj koob npe los nthuav tawm ib hom kev ua si tshiab uas yog ob leeg tawm tsam ob leeg thiab los qhia txog ib lub kaus poom dej haus tshiab. Lub chaw ua yeeb yam tau ci teeb liab thiab xiav, uas yog cov xim tseem ceeb ntawm cov khoom, los tsim kom muaj kev pom zoo nkauj heev thiab los cais ob pab pawg. Cov ntawv loj thiab cov xim muaj zog ua rau qhov chaw muaj tus qauv niaj hnub ntawm kev ua si. Lub chaw tau tsim kom pom tseeb hauv lub vijtsam thaum lub sijhawm tshaj tawm.

The Recognition

About the A' Design Award Kub

Game Fuel PRO-AM Consumer Experience Kev Tsim Qauv Rau Kev Tshwm Sim Nyob Ncaj Qha yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Game Fuel PRO-AM Consumer Experience Kev Tsim Qauv Rau Kev Tshwm Sim Nyob Ncaj Qha xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Game Fuel PRO-AM Consumer Experience Kev Tsim Qauv Rau Kev Tshwm Sim Nyob Ncaj Qha ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
Inspiration: The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

Read the Press Release