Zhangyan Country Living Festival Primary Function: Chaw Nthuav Qhia los ntawm Tongji Tiandi Neili Lab

Qhov qauv tsim Zhangyan Country Living Festival Primary Function: Chaw Nthuav Qhia los ntawm Tongji Tiandi Neili Lab yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej.

NyiajKev Tshwm Sim· 2021

Zhangyan Country Living Festival Primary Function: Chaw Nthuav Qhia

los ntawm Tongji Tiandi Neili Lab

Tus Neeg Siv: Tongji Tiandi-Neili Lab

Tus Yeej A' Design Award Nyiaj hauv Pawg Kev Tshwm Sim

52,456

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #100911

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Zhangyan Country Living Festival Primary Function: Chaw Nthuav Qhia

Zhangyan Country Living Festival yog ib qho chaw nthuav qhia uas tsim los rau ib qho kev sib txoos hauv thaj tsam nrog teb hauv Shanghai. Cov qauv teeb tsa yog los ntawm cov thawv thauj khoom qub uas raug muab txhaws, tib theem, sib cais thiab tig kom tsim tau ntau lub thaj tsam ntsig txog cov ntsiab lus sib txawv. Ib pab thawv txhaws ib thaj tsam rau kev sib tham, thaum lwm pab teeb tsa ib thaj tsam rau khw muag khoom. Cov khoom siv hauv zos uas raug muab pov tseg xws li ntoo, quav nyab thiab tauj los kuj raug siv ib yam nkaus. Tus cwj pwm pom kev raws li Memphis style thiab muab cov duab hauv zos xws li roob, dej, ntses thiab tus choj los tsim ua duab abstract. Thaj chaw ua kev lom zem npog 5000 square meters.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Zhangyan Country Living Festival Primary Function: Chaw Nthuav Qhia yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Zhangyan Country Living Festival Primary Function: Chaw Nthuav Qhia xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Zhangyan Country Living Festival Primary Function: Chaw Nthuav Qhia yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Qhov Loj & Ntim: The visual system design includes 5000 square meters of activity space.
Cov Ntsiab Lus: Innovation，sustainable，Memphis，integrating design
Thev Naus Laus Zis Tsim Khoom: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Kev Sib Tw Tsim Qauv: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Kev Tshawb Fawb: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Kev Txhawb Siab: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Lub Sij Hawm Ua Hauj Lwm: The project started in August 2019 in Shanghai and finished in November 2019.
Txheej Txheem Ua Hauj Lwm: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Cov Tswv Cuab Pab: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang