Future of the Digitally Society Kev Siv Tseem Ceeb: Ntawv Thov Xov Tooj Ntawm Tes los ntawm Idean Singapore

Qhov qauv tsim Future of the Digitally Society Kev Siv Tseem Ceeb: Ntawv Thov Xov Tooj Ntawm Tes los ntawm Idean Singapore yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Thev Naus Laus Zis Xov Tooj, Apps thiab Software.

ToojXov Tooj· 2020

Future of the Digitally Society Kev Siv Tseem Ceeb: Ntawv Thov Xov Tooj Ntawm Tes

los ntawm Idean Singapore

Tus Neeg Siv: National Library Board, Singapore

Tus Yeej A' Design Award Tooj hauv Pawg Xov Tooj

18,363

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #101521

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Future of the Digitally Society Kev Siv Tseem Ceeb: Ntawv Thov Xov Tooj Ntawm Tes

Ntawv Hauv Phau Ntawv: Future of the Digitally Society yog ib qho ntawv thov xov tooj ntawm tes tsim los rau kev pabcuam tsev qiv ntawv pej xeem. Qhov ntawv thov no sib txuas kev tshawb nrhiav, kev nrhiav, kev qhia rau lwm tus thiab cov lus qhia tshwj xeeb rau tus neeg siv rau hauv ib lub interface. Augmented reality qhov chaw teeb thiab low power Bluetooth beacons pab cov neeg siv nrhiav cov phau ntawv, tau txais cov lus qhia raws li qhov chaw thiab nrhiav kev pab hauv tsev qiv ntawv cov chav. Cov phau ntawv tuaj yeem qiv tau los ntawm kev scan barcode, khaws cia rau ntawm tus kheej daim shelves lossis teem cia mus khaws ntawm txhua lub chav. Qhov kev tsim khoom no txuas tsev qiv ntawv qub qub nrog cov digital channels ua ib qho kev tau txais paub tsis tu ncua.

Qhov Lees Paub

Txog A' Design Award Tooj

Future of the Digitally Society Kev Siv Tseem Ceeb: Ntawv Thov Xov Tooj Ntawm Tes yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Future of the Digitally Society Kev Siv Tseem Ceeb: Ntawv Thov Xov Tooj Ntawm Tes xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Future of the Digitally Society Kev Siv Tseem Ceeb: Ntawv Thov Xov Tooj Ntawm Tes ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The newly designed app had delightful browsing experience coupled with
efficient searching, able to build communities through sharing and have
smart and personalised recommendations. The physical finding and
borrowing experience was enhance through AR mapping and low power
beacon technology to help library users to find books or look for
assistance
Qhov Loj & Ntim: 143.6mm x 70.9mm
Cov Ntsiab Lus: interactive, seamless journey, digital, customer experience, experience design
Thev Naus Laus Zis Tsim Khoom: The newly design app included beacons, a blue-tooth wireless technology to pinpoint the location of library users and to deliver personalised messages to their mobile devices.
With the usage of this technology, it allows interactive content such as introducing new books added to a particular library branch the user is at. Additionally, library users are also able to track the location and availability of the book realtime.
There were many rounds of testing to have the best placement of the beacons to gather the best detection. Not to forget, user-testing has been done to ensure the technology is feasible and aid in the entire journey of a library user.
Kev Sib Tw Tsim Qauv: Trying to break the norm of a typical app that allows e-reading, purchasing of books, browsing of books on a small screen.
There were also constraints to cater to the behaviour of various user types, such as an avid reader who knows what they want to a browser who requires recommendations.
Also with the vast amount of books available, to ensure that browsing on the app is efficient yet able to bring out the best books available has to be present in the design.
The design has to be modern to cater to the current generation today, yet speaking the language of an older generation who understands the flow and process easily.
Kev Tshawb Fawb: The team first started off by doing ground research on what is relevant to the digital natives today by speaking to them and asking them about their reading habits. Not forgetting to find the best practices in today's context for books, comparing it across physical bookstores, online bookstores and libraries around the world.

Thereafter, we dive into targetted users and categorised them based on their level of engagement and the opportunities for conversion.
The team did an in-depth interview with random users at the library and the categories of users based on their journey of reader.

The team also identified the pain points of the current app today and did an evaluation to improve and turn these pain points into opportunities for improvement in the app.

Thereafter, big ides and ideation started to form and that was where we did rounds of testing of ideas with users. All in all, was to improve the overall user journeys of a reader, be it with physical books or e-books.
Kev Txhawb Siab: The aim was to build a library of tomorrow,to bring values to make the library relevant and appealing to the digital natives.
The newly designed app was to merge physical and digital worlds by creating a consistent brand experience between the physical library and digital channels in which transactions, data, and history is continuous across all channels.
Not forgetting to bring the romance we have with books from the physical space to a digital space, a quaint place to unleash our imaginations
Lub Sij Hawm Ua Hauj Lwm: The project started in May 2019 in Singapore and finished the design process in September 2019.
Txheej Txheem Ua Hauj Lwm: When a library user is within the range of the beacon technology, users will be welcomed with a personalised message from the library.
The content of the app will then display contextual information and content pertaining to the library branch itself.
With that, users are able to have a better experience at the physical library with up to date information of the library branch such as new books added in that branch and up-coming workshops.
Library users will also be able to track the location of the book with the aid of the technology.
Efficiency in loaning a book, just scan the barcode to borrow!

The newly designed app also calls for a better user journey when browsing books on the go. Where users are able to add favourites to their shelves. And if they would like to borrow a physical book, they are able to reserve the book on the app and collect it at any branch.
Cov Tswv Cuab Pab: Creative Director: Ignatius Ong
Deputy Head of Deisgn: Nicholas Tan
Design Architect: Adib Ramzali
User Experience Researcher: Gigi Teo
User Experience Designer: Yuen Pei Yun
Associate Designer: Sherilyn Kan
Kev Qhuas Duab: Image #1: Idean Design Team, Future of library video, 2018.
Image #2: Idean Design Team, Future of library video, 2018.
Image #3: Idean Design Team, Future of library video, 2018.
Image #4: Idean Design Team, Future of library video, 2018.
Image #5: Idean Design Team, Future of library video, 2018.
Video Credits: Hu Emmanuelle, Future of library video, 2018.