Menton Kev Ua Tsev Ntim Dej Qab Zib los ntawm Sidel Machinery Shanghai Co.,Ltd.

Qhov qauv tsim Menton Kev Ua Tsev Ntim Dej Qab Zib los ntawm Sidel Machinery Shanghai Co.,Ltd. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2020

Menton Kev Ua Tsev Ntim Dej Qab Zib

los ntawm Sidel Machinery Shanghai Co.,Ltd.

Tus Neeg Siv: Sidel Machinery (Shanghai) Co.,Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

11,014

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #101535

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Menton Kev Ua Tsev Ntim Dej Qab Zib

Menton yog kev tsim khoom ntim rau dej qab zib me ntsis uas tsim los ntawm cov txiv qaub liab qhia tuaj lwm tebchaws. Tus qauv tsim no siv cov xim ci kaj uas ua rau xav txog lub sijhawm so hnub ntawm Mediterranean uas muaj hnub ci tuaj. Cov duab txiv qaub liab uas luam tawv tawv tsis muaj kev npaj ua rau muaj kev xis lug thiab pab txhawb qhov yam ntxwv ntuj tsim thiab noj qab nyob zoo ntawm cov dej no. Tus xim kas metallic blue muab cov qab zib sib txawv los ua ke thiab pub lub npe nrov muaj qhov zoo nkauj tshaj. Lub raj dej ncaj tsim los ntawm PET thiab hnyav tsuas yog 17.85 kos rau qhov loj 500 milliliter xwb, uas pab txuag khoom siv thiab zog rau lub sijhawm tsim khoom.

Qhov Lees Paub

Txog A' Design Award Tooj

Menton Kev Ua Tsev Ntim Dej Qab Zib yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Menton Kev Ua Tsev Ntim Dej Qab Zib xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Menton Kev Ua Tsev Ntim Dej Qab Zib ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
Qhov Loj & Ntim: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Cov Ntsiab Lus: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Thev Naus Laus Zis Tsim Khoom: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Kev Sib Tw Tsim Qauv: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
Kev Tshawb Fawb: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Kev Txhawb Siab: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Lub Sij Hawm Ua Hauj Lwm: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Txheej Txheem Ua Hauj Lwm: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Cov Patent: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Cov Tswv Cuab Pab: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Kev Qhuas Duab: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini