Utobeera Kev Ntim Cawv Txiv Hmab Txiv Ntoo by Jansword Zhu

Utobeera Kev Ntim Cawv Txiv Hmab Txiv Ntoo by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2020

Utobeera Kev Ntim Cawv Txiv Hmab Txiv Ntoo

by Jansword Zhu

Client: Jansword zhu

A' Design Award Hlau Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #102296

View at A' Design Award Press Release Award Badge

Colors

The Design

About Utobeera Kev Ntim Cawv Txiv Hmab Txiv Ntoo

Utobeera yog kev tsim ntim rau ib hom cawv txiv hmab txiv ntoo. Lub npe Utobeera tau txais kev tshoov siab los ntawm lo lus Utopia, thiab nws qhia txog cov nqi tseem ceeb ntawm lub npe no xws li kev sib npaug zos, cai neeg, kev sib txawv, kev tshwj xeeb thiab kev hlub. Plaub tus neeg uas paub thoob plaws hauv keeb kwm kos duab tau raug muab txhais dua rau hauv ib hom qauv kos duab psychedelic: tus txiv neej ntoo kaus mom los ntawm Rene Magritte, ib tug ntxhais hnav ris tsho Suav, Bacchus, tus vajtswv cawv txiv hmab, thiab tus vajtswv Suav ntawm txoj sia ntev. Txhua txiv hmab txiv ntoo hauv cov duab kos qub raug hloov los ua ib tug duab digital txiv hmab txiv ntoo. Tus qauv tsim no qhia txog kab lis kev cai cyberpunk thiab siv cov xim Pantone thiab kev nias foil.

The Recognition

About the A' Design Award Hlau

Utobeera Kev Ntim Cawv Txiv Hmab Txiv Ntoo yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Utobeera Kev Ntim Cawv Txiv Hmab Txiv Ntoo xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Utobeera Kev Ntim Cawv Txiv Hmab Txiv Ntoo tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Dimensions & Packaging: 50mm*50mm*210mm
Tags: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Production Technology: Pantone color used, foiled press
Design Challenge: Concept of the illustration
Research: The trend research of Youngers.
Inspiration: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Project Duration: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Operation Flow: The key frame proceeding illustrations.
Patents: Copyrights belong to Utobeera and Jansword zhu.
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang