Inside Out Kev Tsim Qauv Nthuav Qhia by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2021 A' Design Award Tooj in Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej Competition Category.
ToojKev Tshwm Sim· 2021
Inside Out Kev Tsim Qauv Nthuav Qhia
by Hong Kong Trade Development Council
Client: Hong Kong Trade Development Council
A' Design Award Tooj Winner in Kev Tshwm Sim Category
Verified Award Winner
Verify Award Status for #106399The Design
About Inside Out Kev Tsim Qauv Nthuav Qhia
Inside Out yog ib qho kev tsim qauv rau kev tshwm sim (event) tsim los rau DesignInspire, uas yog ib qho kev nthuav qhia peb hnub tuav rau Hong Kong. Lub tswv yim no yog muab ib lub phab ntsa ib ntus tig sab hauv tawm los qhia txhua yam kev ua haujlwm nyob rau hauv. Cov phaib plywood tsis tau kho, cov khoom txuas yooj yim yuav tau ntawm khw, thiab cov tsev qhaij (scaffolding) rau ntawv siv los ua lub phab ntsa qhov qhib nkag, lub rooj tos qhua, thaj chaw sib tham qhib, ob lub chaw ua haujlwm qhib, thiab cov thaj chaw nthuav qhia sib koom. Muaj ib cov cai raug npaj ua ntej txhim kho kom txo tau cov khoom pov tseg thaum ua haujlwm thiab pab kom cov khoom siv rov qab siv tau dua. Qhov chaw tsim uas yooj yim thiab tsis muaj kev pleev xim ntau no ua rau muaj kev sib txawv nrog cov duab thiab cov khoom nthuav qhia.
The Recognition
About the A' Design Award Tooj
Inside Out Kev Tsim Qauv Nthuav Qhia yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Inside Out Kev Tsim Qauv Nthuav Qhia xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Inside Out Kev Tsim Qauv Nthuav Qhia ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DesignInspire was an event platform for global creative elites, design brands, design associations and institutes to showcase their creativities. The event organiser wanted an eco-friendly approach to envelope and uplift the communal spaces. A concept called Inside Out was created. To minimize onsite waste a new set of rules were developed before the project began. The result was a raw and neutral design setting to uplift the ambience of the event.
- Dimensions & Packaging
- The reception counter (40m2), entrance wall (13m wide x 3m high), Innotalk open forum (200m2), 2 open workshops (2 x 110m2) to the communal product display (600m2) were constructed from standard plywood panelling, scaffolding, reusable aluminium structure, off-the-shelf fixing, digital print sticker and foamboard. All AV equipment were hired, and carpets used were biodegradable. At the Innotalk open forum a 2m high x 3.5m Wide LED screen and suspended acrylic LED lightbox lettering was used.
- Tags
- DesignInspire, Hong Kong, Creative, Industry, Eco-friendly, Event, Inside Out, Exhibition, Organiser, HKTDC
- Production Technology
- The main materials used for the spatial design were plywood panelling, off-the-shelf fixing, hired scaffolding, reusable aluminium structure, digital graphic print and sticker. The organiser’s design work includes the reception counter, entrance treatment, two open workshop, communal product display areas and the open forum. Due to the limited 3-day onsite move in, the last days was used for fine tune lighting, audio, art direction and visual merchandizing.
- Design Challenge
- The challenge was to find a design concept that would fit the brief of being eco-friendly as well as able to uplift the spatial image of DesignInspire environment. Our design team decided to go beyond the aesthetic periphery and a new set of rules were created to minimise as much onsite waste as possible. The result was an ethical approach in providing a neutral and raw event design. The aesthetics also helped to juxtapose the finished products being exhibited at the show.
- Research
- This idea derived from researching and dissecting various methods of building construction. This led us to examine the inside of a temporary wall structures in theatres sets and turning them inside out to expose all its workings. This was how the Inside Out concept began. Only locally sourced untreated plywood panels, off-the-shelf fixings and hired scaffolding were used to envelop the DesignInspire design. Making this least wasteful and eco-friendly method to erect a 3-day event.
- Inspiration
- Inspiration came from the challenges to be eco-friendly whilst enabling an image uplift. To do this, we kept the build production simple and minimal. After researching many alternatives, the details of wall structures in theatres seem most apt and devised the concept Inside Out was born. This idea was about turning a temporary wall structure inside out to expose all its workings. Untreated plywood panels, off-the-shelf fixings and hired scaffolding was chosen to decor the DesignInspire.
- Project Duration
- The project duration was 3 months from initial briefing to onsite completion. Located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong, the event ran for 3 days from the 5th until the 7th of December in 2019. Only 3 days were allowed for the onsite move in and set up.
- Operation Flow
- The entrance wall and reception counter at the concourse provides the first impression to the Inside Out concept. The raw and neutral aesthetic developed from plywood panels and scaffolding highlight against the yellow and black graphics is used throughout the event to indicate the organiser’s work. This aesthetic helps to clearly define, the wayfinding, the open forum space, the 2 open workshop areas, communal product display zones etc. The layout was open and created for self-exploration.
- Patents
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Team Members
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Abby Chan - Image Credits
- Hong Kong Trade Development Council
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