The Multiverse Primary Function: Kev Taug Kev Qhib Ncauj Lus by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej Competition Category.
NyiajKev Tshwm Sim· 2021
The Multiverse Primary Function: Kev Taug Kev Qhib Ncauj Lus
by Hong Kong Trade Development Council
Client: Hong Kong Trade Development Council
A' Design Award Nyiaj Winner in Kev Tshwm Sim Category
Verified Award Winner
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About The Multiverse Primary Function: Kev Taug Kev Qhib Ncauj Lus
Book Text: Lub Multiverse yog ib txoj kev taug kev qhib ncauj lus tsim los rau ib lub tsev qhia khoom ntawm cov moos thiab cov tswb sijhawm hauv Hong Kong. Txoj kev taug kev no muaj 745 square metres thiab coj cov neeg tuaj saib mus rau cov chaw teeb tsa khoom moos muaj npe. Ib lub qhov rooj muaj iav voj voog cim tau qhov chaw sib tham. Sab hauv, ib tug dej tsaws siab 5 metres siab transparent LED nrog ib lub iav dais tag saum toj sawv nyob rau hauv qhov chaw nruab nrab. Cov qhov rooj muaj ntsiab lus coj mus rau plaub thaj chaw thiab ib qho chaw so. Cov phab ntsa tsim nrog cov ncej aluminium siv dua tau uas muaj vinyl duab thiab cov iav khon. Lub tswv yim abstract qhia txog kev tsim tsim tau tseem tseg ntawm ib tug kws kawm tsim moos uas xav hauv qab siab.
The Recognition
About the A' Design Award Nyiaj
The Multiverse Primary Function: Kev Taug Kev Qhib Ncauj Lus yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. The Multiverse Primary Function: Kev Taug Kev Qhib Ncauj Lus xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. The Multiverse Primary Function: Kev Taug Kev Qhib Ncauj Lus yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
- Dimensions & Packaging
- The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
- Tags
- Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
- Production Technology
- The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
- Design Challenge
- The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
- Research
- Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
- Inspiration
- Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
- Project Duration
- The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
- Operation Flow
- To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
- Patents
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Team Members
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee - Image Credits
- Hong Kong Trade Development Council
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