Cascahuin Lub Raj Mis Tequila los ntawm Humberto Garcia

Qhov qauv tsim Cascahuin Lub Raj Mis Tequila los ntawm Humberto Garcia yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2021

Cascahuin Lub Raj Mis Tequila

los ntawm Humberto Garcia

Tus Neeg Siv: Tequila Cascahuín

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

15,294

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #110322

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Cascahuin Lub Raj Mis Tequila

Cascahuin yog ib lub raj mis tsim los rau tequila. Lub qhov ncauj, lub nplhaib thiab lub caj dab ntawm lub raj mis raug hloov kho kom lub cev kaw ua haujlwm nrog ib lub twj ntsaws ntoo cork. Lub cim npe ntawm lub tuam txhab raug muab tso siab siab rau saum lub caj dab, uas ua rau lub thawv ntim muaj ib lub cim tshwj xeeb. Lub thawv iav yog tsim los ntawm txoj kev tshuab pw, siv iav sodium-calcium ua cov khoom hauv paus. Lub twj ntsaws yog tsim los ntawm cov noob cork ntuj tso xaiv tseg uas raug muab pleev nrog cov xim ntawm cov tsev noj mov qib zoo. Lub raj mis ntsuas tau 70 los ntawm 70 los ntawm 260 milimeters. Cov qauv tsim tau txais kev tshwm sim los ntawm cov khoom ua tes num ua ntej caj Hispanic, cov ntaub ntawv thiab kev nyeem cov hnub qub.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Cascahuin Lub Raj Mis Tequila yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Cascahuin Lub Raj Mis Tequila xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Cascahuin Lub Raj Mis Tequila yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Qhov Loj & Ntim: the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Cov Ntsiab Lus: design, product design, graphic design, art direction, tequila, bottle, visual design
Thev Naus Laus Zis Tsim Khoom: The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Kev Sib Tw Tsim Qauv: One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Kev Tshawb Fawb: The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Kev Txhawb Siab: The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Lub Sij Hawm Ua Hauj Lwm: The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Cov Tswv Cuab Pab: Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Kev Qhuas Duab: All photos: Irving Jimenez & Humberto Vanhuten