Snow Time L Wine los ntawm Evan Chen and Ziming Guo

Qhov qauv tsim Snow Time L Wine los ntawm Evan Chen and Ziming Guo yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2021

Snow Time L Wine

los ntawm Evan Chen and Ziming Guo

Tus Neeg Siv: Lascaux Design Institute Inc.

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

25,577

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #110335

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Snow Time L Wine

Gu Yue Long Shan yog pawg loj tshaj plaws ntawm cov tshuaj yej daj nyob rau hauv Suav teb, nrhiav tau nyob rau hauv 1664. Cov khoom tshiab lawv tsim rau Gu Yue Long Shan, qhia lub tswv yim ntawm kev txaus siab rau lub sijhawm qeeb. Cov duab kos duab yog ua raws li cov ntsiab lus ntawm dej, daus, glutinous mov thiab lub sij hawm, uas yog qhov tseem ceeb nyob rau hauv daj cawu cub, thiab depicts lub zos roob thiab dej los ua ib tug tiav daim duab. Rau cov poj niam cov neeg siv tau tsim ib lub ntim nyias, siv cov ntawv xovxwm zaj duab xis, thiab ua ke nrog cov txheej txheem indentation, los tsim cov ntaub qhwv zoo nkauj.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Snow Time L Wine yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Snow Time L Wine xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Snow Time L Wine yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Qhov Loj & Ntim: The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Cov Ntsiab Lus: logo，packaging，illustrations，graphics
Thev Naus Laus Zis Tsim Khoom: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Kev Sib Tw Tsim Qauv: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Kev Tshawb Fawb: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Kev Txhawb Siab: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Lub Sij Hawm Ua Hauj Lwm: The project was launched in Shaoxing in July 2020.
Txheej Txheem Ua Hauj Lwm: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
Cov Tswv Cuab Pab: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang