Classic Blue Sealed Baijiu Kev Ua Hnab Thoob Rau Cawv Muaj Zog by Xueqian Zhang and Jingzhang Xiao

Classic Blue Sealed Baijiu Kev Ua Hnab Thoob Rau Cawv Muaj Zog by Xueqian Zhang and Jingzhang Xiao is a highly esteemed winner of the very prestigious 2021 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2021

Classic Blue Sealed Baijiu Kev Ua Hnab Thoob Rau Cawv Muaj Zog

by Xueqian Zhang and Jingzhang Xiao

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award Hlau Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #110713

View at A' Design Award Press Release Award Badge

Colors

The Design

About Classic Blue Sealed Baijiu Kev Ua Hnab Thoob Rau Cawv Muaj Zog

Classic Blue Sealed Baijiu yog qhov tsim qauv hnab thoob rau ib qho cawv Suav lawv txoj kev qub txeeg qub teg. Lub raj mis ua los ntawm cav ceramic dawb zoo li paj daus thiab muaj lub cev daim plaub ceg uas qhia txog daim ntawv pavilion. Cov kab zoo li tuab tuab nyob ib sab qhia txog ib txoj hlua khi thiab ib pob nplej mog, uas yog ib qho khoom siv rau kev ua Baijiu. Cov duab kos raws li kev kos duab tais dej qhia txog peb lub ntsiab lus muaj feem xyuam nrog lub nroog Suqian. Lub thawv sab nraud ua los ntawm ntawv nrog kev txawj ua tawv tsiaj. Tus qauv tsim no qhia txog ib txoj kev qub txeeg qub teg thaum ub uas muab Baijiu khaws cia rau hauv lub laub av kom laus zoo.

The Recognition

About the A' Design Award Hlau

Classic Blue Sealed Baijiu Kev Ua Hnab Thoob Rau Cawv Muaj Zog yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Classic Blue Sealed Baijiu Kev Ua Hnab Thoob Rau Cawv Muaj Zog xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Classic Blue Sealed Baijiu Kev Ua Hnab Thoob Rau Cawv Muaj Zog tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Classic Blue Sealed Baijiu , the overall design is based on ivory white, embossed with wheat ears on the side of the bottle, which also reproduces three themes of "Chinese Baijiu capital, famous city of water, The Hometown of Emperor Xiang" in ink painting. Compared with ordinary liquor products, Sealed Baijiu is stored in a special pottery jar with a aging effect. The design of the bottle is simple、elegant and extraordinary, creating this classic Baijiu with special flavor.
Dimensions & Packaging: 210mm x 155 mm x 315mm x 3 kg Width x Depth x Height x Weight
Tags: crafts, Baijiu, spirit, packaging, art
Production Technology: The product adopts the characteristic ivory white ceramic bottle, the material combined with the form of illustration, which are more classical, and the outer box is paper based with leather craftsmanship, which is simple and fashionable, reflecting the cultural charm.
Design Challenge: In terms of wine brewing, wetland green raw grains are selected and brewed with soft and soft three-low technology. The temperature should be kept between 15-20 degrees Celsius and the relative environmental humidity should be kept at about 70%, which is exactly why Yanghe brand's soft quality is created.
Research: A jar of fine Baijiu is not only a review of the development of Baijiu making skills in Guyu, but also a "fermentation" of original intentions and ingenuity in time, creating a feeling of peaceful homeland and prosperous country. At the same time, Classic Blue Sealed Baijiu (2020 version) is reflecting the value of its collection. It is carrying humanism and history, can apply to wedding banquets, giving gifts, and other precious moment of life.
Inspiration: The custom of sealing the jar of Baijiu has been in existence in ancient times. After thousands of years of development, this has gradually changed from the initial sacrificial ritual to the praying that condensed the cultural atmosphere. During Guyu, people’s hopes are engraved in every jar of the “Sealing Baijiu”.
Project Duration: The project started in April 2019 in Suqian, Jiangsu and finished in April 2020, Suqian, Jiangsu.
Operation Flow: The design form is mainly adopting illustration, and the painting form integrates traditional elements, highlighting a strong humanistic feeling. The bottle design adopts a more distinctive square body, which is close to the pavilion, and it's full of Jiangsu unique charm. The corrugated line on the side of the bottle adopts the design of Baijiu rope. The knot of the rope has the meaning of reunion and auspiciousness since ancient times. While the Baijiu rope is also close in appearance to the ear of wheat, one of the raw materials for Baijiu making. Barley also has the meaning of "big sales", which is a beautiful expression for a life full of hope.
Patents: Patented in March 2020
Team Members: Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Xuan Zhou
Image Credits: Image #1: Photographer Xuan Zhou, Classic Blue-Sealed Baijiu, 2020.