Mastermentors Lub Vev Xaib by Rounak Bose

Mastermentors Lub Vev Xaib by Rounak Bose is a highly esteemed winner of the very prestigious 2021 A' Design Award Hlau in Tsim Vev Xaib thiab Kev Tsim Vev Xaib Competition Category.

HlauVev Xaib· 2021

Mastermentors Lub Vev Xaib

by Rounak Bose

Client: Mastermentors

A' Design Award Hlau Winner in Vev Xaib Category

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Verified Award Winner

Verify Award Status for #110801

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Colors

The Design

About Mastermentors Lub Vev Xaib

Mastermentors yog ib lub vev xaib qhia thiab kawm hauv is taws nem uas txuas cov tub ntxhais kawm ntawv nrog cov neeg ua haujlwm txawj ntse hauv zos. Lub platform muab kev saib xyuas sib npaug rau kev sim ua mentor thiab kev sim kawm ntawv ntawm tub ntxhais kawm. Cov neeg tuaj xyuas tuaj yeem saib cov kev kawm zoo tshaj plaws, cov ncauj lus qhia txog mentor thiab cov lus sau hauv blog uas piav qhia txog txhua yam kev ua haujlwm. Tus qauv teeb tsa muaj kev teeb tsa kom haum rau txhua qhov screen (responsive), yog li lub structure yeej meej thiab muaj kev cais zoo rau txhua qhov ntsuas ntawm screen. Lub vev xaib no yog tsim ua ib qho progressive web application, thiab tus qauv design tau raug txhim kho ntau zaus kom sib npaug ntawm kev siv yooj yim thiab lub ntsej muag zoo nkauj.

The Recognition

About the A' Design Award Hlau

Mastermentors Lub Vev Xaib yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Mastermentors Lub Vev Xaib xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Mastermentors Lub Vev Xaib tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1. The main goal of this design is to focus as much on the mentor-experience, as the student-experience. 2. Design methods have been used extensively to cleverly strategise onboarding and retention of mentors and students alike. Unlike other teaching platforms, the mentors here attract the major student-base, who in return get to learn from the local talented professionals. 3. Self-development with a personal touch has been a unique property borne in mind from the onset for this project.
Dimensions & Packaging: Technical Properties: Responsive website - a Progressive Web App, designed using ReactJS for the front-end, and a combination of Firebase and NodeJS for the backend. A mobile application service for Android, iOS and iPadOS, developed with Flutter. The website, with dynamic visual information, serves as an online-teaching-and-learning platform for mentors and students.
Tags: mastermentors, website, design, ui design, visual design, web design
Production Technology: Responsive website design paradigm was implemented for the pixel-perfect high-fidelity prototype made using Figma and InVision. A Firebase and NodeJS backend supported the Progressive Web App made using ReactJS.
Design Challenge: The main point of attention was that refinement and simplification, were to be prioritised over beautification. Top-notch functionality, satisfaction of usability heuristics, and a polished user experience was the greatest challenge of the project. Target users did not want to be overwhelmed by information and classy looks, but they did not like being underwhelmed. Properly guiding the user's attention across the website required significant effort to find the right balance for the design.
Research: The qualitative research used exploratory and generative tools-stakeholder maps, personas and concept maps to define the target audience-needs. The objective was to make informed decisions and define the Site Map. A mentor, a local talent, and few students, were interviewed to brainstorm, devise information architecture, make low-fidelity concepts and finalise over multiple iterations. Multiple celebrities were onboarded and 50-plus courses purchased in just one month of launch.
Inspiration: The platform was inspired by the need to revolutionise the Indian education system, founded on the premise of free expression - by telling stories that are typically unheard of, or lost. To this effect, a digital space was required to be provided to the local, talented professionals who are defining their fields with their skills, but need a digital platform to share their expertise. The aim of providing a visual voice to the upcoming mentors served as great inspiration.
Project Duration: The project started in November 2019 and finished in February 2020, in Kolkata, India.
Operation Flow: The website is the opener to the portfolio of celebrities teaching their craft and talented professionals showing tricks of their trade. A visitor sees the top courses from all the mentors and their profiles. Blogs provide sufficient impetus for the users to join courses of their liking, and learn from the masters. The user journey has been plotted such that the experience attracts prospective students and potential mentors alike, and provides incentive to want to be a part of this platform.
Team Members: Rounak Bose
Image Credits: Images belong to Rounak Bose