Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kev Ntim Fwj Cawv Sake los ntawm Laurent Hainaut

Qhov qauv tsim Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kev Ntim Fwj Cawv Sake los ntawm Laurent Hainaut yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2021

Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kev Ntim Fwj Cawv Sake

los ntawm Laurent Hainaut

Tus Neeg Siv: Tanaka 1789 X Chartier

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

24,702

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #112010

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kev Ntim Fwj Cawv Sake

Tanaka 1789 X Chartier Sake Blend 001 yog kev ntim rau ib pab cawv sake sib xyaw. Daim ntawv sau muaj cov qauv kab daj kab dub tsaus rau saum dub tsaus uas raug tsim los ntawm phab ntsa ntawm Tanaka Brewery, ib qho piv txwv ntawm Kura txoj kev tsim vaj tsev txij thaum lub sijhawm Edo. Cov qauv kab no luam ua kua txhuam ci puag ncig lub fwj thiab tau muab tso ua ib pab hexagons, uas yog ib lub cim ntawm txoj kev tshawb fawb txog tsw qab. Xim dub thiab dawb yog siv vim ob lub npe khoom ob leeg muaj cov xim no, thiab cov fwj dub yog tseg cia rau cov cawv sake zoo tshaj plaws. Ob lub npe raug muab txuas ua ib qho qauv sib tshuam los ntawm tus tsiaj ntawv A uas sib koom ua ke.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kev Ntim Fwj Cawv Sake yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kev Ntim Fwj Cawv Sake xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kev Ntim Fwj Cawv Sake yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
Thev Naus Laus Zis Tsim Khoom: forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
Kev Txhawb Siab: Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
Cov Tswv Cuab Pab: Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director

Nyeem Tsab Xov Xwm

Txhawb Nqa