Dark Horse Wine Yag Cev: Ntim Cawv los ntawm Pierre Delebois

Qhov qauv tsim Dark Horse Wine Yag Cev: Ntim Cawv los ntawm Pierre Delebois yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2021

Dark Horse Wine Yag Cev: Ntim Cawv

los ntawm Pierre Delebois

Tus Neeg Siv: E&J Gallo

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

27,080

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #112024

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Dark Horse Wine Yag Cev: Ntim Cawv

Dark Horse yog ib qho kev tsim ntim cawv thiab kev tsim npe lag luam uas raug tsim los rau ib lub npe cawv hauv California. Qhov kev tsim no yog raws li ib qho kev sib txuas nplaum uas npog tag nrho cov khoom ntim thiab tso cai rau kev ntxiv ntxiv rau yav tom ntej. Cov ntawv lo raug luam rau saum daim ntawv zoo heev nrog cov kev kho hlau thiab kev kho tsis ci, uas ua rau xim thiab kev qab ntxiag tshaj plaws. Lub cim npe lag luam raug tso rau pem hauv ntej thiab nruab nrab ntawm txhua daim ntawv lo. Kev teeb tsa daim ntawv lo yog yooj yim, yog li tej yam khoom hauv lub raj yuav to taub tau tamsim ntawd. Lub hom phiaj yog los qhia tias txhua yam zoo thiab qab tseeb tseeb rau saum txee.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Dark Horse Wine Yag Cev: Ntim Cawv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Dark Horse Wine Yag Cev: Ntim Cawv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Dark Horse Wine Yag Cev: Ntim Cawv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Thev Naus Laus Zis Tsim Khoom: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Kev Txhawb Siab: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Cov Tswv Cuab Pab: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

Nyeem Tsab Xov Xwm

Txhawb Nqa