Beltur Go Kev Ntim Khoom Noj los ntawm Musa Celik

Qhov qauv tsim Beltur Go Kev Ntim Khoom Noj los ntawm Musa Celik yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2021

Beltur Go Kev Ntim Khoom Noj

los ntawm Musa Celik

Tus Neeg Siv: Beltur

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

14,268

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #112421

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Beltur Go Kev Ntim Khoom Noj

Beltur Go yog cov ntim khoom noj thiab khoom haus tsim los siv rau hauv cov chaw ua si loj hauv nroog. Lub thawv khoom noj tuaj yeem tso rau saum lub khob haus dej, thiab tus tuab lo hla lub thawv, yog li khoom noj thiab khoom haus tuaj yeem tuav nrog ib txhais tes xwb. Cov chaw me me uas dov nyob rau lub thawv tuaj yeem qhib los ntim cov kua txog. Lub thawv khoom noj kuj tuaj yeem siv ib leeg tau thiab, muaj rab riam sam tso rau sab saud. Txhua yam khoom fab yog tsim los ntawm ntawv Bristol hnyav 350 kos siv txheej ntawv luam offset, thiab ntawv hloov chaw rau plastic kom txo tau cov khib nyiab plastic. Txhua pob khoom xa tuaj tiaj tus me me kom yooj yim khaws cia thiab thauj mus los.

Qhov Lees Paub

Txog A' Design Award Hlau

Beltur Go Kev Ntim Khoom Noj yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Beltur Go Kev Ntim Khoom Noj xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Beltur Go Kev Ntim Khoom Noj tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Qhov Loj & Ntim: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Cov Ntsiab Lus: Snack, Take Away, Food Box, On The Go
Thev Naus Laus Zis Tsim Khoom: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Kev Sib Tw Tsim Qauv: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Kev Tshawb Fawb: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Kev Txhawb Siab: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Lub Sij Hawm Ua Hauj Lwm: The project took place between June 2020 and August 2020 in Istanbul.
Txheej Txheem Ua Hauj Lwm: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Cov Tswv Cuab Pab: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Kev Qhuas Duab: All photos taken by Musa Çelik.