Heffron Fwj Cawv Rum Ntim Khoom los ntawm Martin Zouhar

Qhov qauv tsim Heffron Fwj Cawv Rum Ntim Khoom los ntawm Martin Zouhar yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2021

Heffron Fwj Cawv Rum Ntim Khoom

los ntawm Martin Zouhar

Tus Neeg Siv: The Green Tree Distillery

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

30,666

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #113463

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Heffron Fwj Cawv Rum Ntim Khoom

Heffron yog qhov tsim ntim khoom rau ib hom cawv rum uas tsim los ntawm ib lub tuam txhab ua cawv Czech. Cov cawv rum no ua kev qhuas rau cov tub rog Czechoslovak, uas tau tawm tsam hauv Russia txij xyoo 1914 txog 1918 thiab tau pab tsim tsa lub tebchaws Czechoslovak Republic. Heffron yog lub npe ntawm lub nkoj kawg uas tau thauj cov tub rog los ntawm Russia mus rau Europe. Qhov tsim no tau txais kev tshoov siab los ntawm cov tsab ntawv uas cov tub rog xa mus tsev thaum lawv taug txoj kev ntev. Lub fwj iav pom kev tuav tau 500 ml. Daim ntawv qhia yog ua los ntawm daim ntawv xim cream muaj txee nrog rau ib qho kev txiav ua kab lus foob thiab tsev daim ci ci hauv zos, luam tawm nrog peb hom xim.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Heffron Fwj Cawv Rum Ntim Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Heffron Fwj Cawv Rum Ntim Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Heffron Fwj Cawv Rum Ntim Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Qhov Loj & Ntim: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Cov Ntsiab Lus: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Thev Naus Laus Zis Tsim Khoom: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Kev Sib Tw Tsim Qauv: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Kev Tshawb Fawb: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Kev Txhawb Siab: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Lub Sij Hawm Ua Hauj Lwm: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Txheej Txheem Ua Hauj Lwm: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Cov Patent: Trademark (2019) Palírna U Zeleneho stromu
Kev Qhuas Duab: Photos of the bottles were made in studio Cotashon.