Changle Kev Pleev Duab Rau Cawv los ntawm Hai Xia Huang

Qhov qauv tsim Changle Kev Pleev Duab Rau Cawv los ntawm Hai Xia Huang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2021

Changle Kev Pleev Duab Rau Cawv

los ntawm Hai Xia Huang

Tus Neeg Siv: Yuto Group

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

11,181

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #116260

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Changle Kev Pleev Duab Rau Cawv

Changle yog qhov kev tsim khoom pleev duab rau ib hom cawv Suav uas zoo rau kev noj qab haus huv. Lub thawv sab nraud tsim los ntawm ntawv corrugated thiab tuaj yeem luam tiaj rau kev thauj mus los, tom qab ntawd sib sau tau sai ntawm chaw ntim khoom. Kev luam lub thawv pab txuag chaw thauj khoom thiab nqi nyiaj. Cov duab qhia txog ib tsob ntoo ntsuab uas hlob mus sauv thiab mus nraum, nrog rau ib lub Ganoderma platform, ib tug noog crane thiab cov roob Nanshan. Longan, medlar thiab Angelica dahurica kuj muaj nyob rau hauv daim duab. Cov xim retro mos mos raug siv. Lub thawv ntev 100 dhau 100 dhau 270 millimeters thiab tuaj yeem ntim tau ib lub raj cawv 500 milliliters.

Qhov Lees Paub

Txog A' Design Award Hlau

Changle Kev Pleev Duab Rau Cawv yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Changle Kev Pleev Duab Rau Cawv xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Changle Kev Pleev Duab Rau Cawv tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Qhov Loj & Ntim: Box：100mmx100mmx270mm
Bottle：500ml
Cov Ntsiab Lus: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Thev Naus Laus Zis Tsim Khoom: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Kev Sib Tw Tsim Qauv: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
Kev Tshawb Fawb: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Kev Txhawb Siab: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Lub Sij Hawm Ua Hauj Lwm: The project done within 1 months in Shenzhen.
Txheej Txheem Ua Hauj Lwm: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Cov Tswv Cuab Pab: Designer:Huang Hai xia, Art direction:Li Yu Chun