Cap Pac Cap Pac: Khoom Tshaj Tawm Ntawm Cov Kev Ua Ub No los ntawm Joshua Grant Rayner

Qhov qauv tsim Cap Pac Cap Pac: Khoom Tshaj Tawm Ntawm Cov Kev Ua Ub No los ntawm Joshua Grant Rayner yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

NyiajKev Tshaj Tawm· 2021

Cap Pac Cap Pac: Khoom Tshaj Tawm Ntawm Cov Kev Ua Ub No

los ntawm Joshua Grant Rayner

Tus Neeg Siv: Cassette Concepts limitied

Tus Yeej A' Design Award Nyiaj hauv Pawg Kev Tshaj Tawm

33,542

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #117274

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Cap Pac Cap Pac: Khoom Tshaj Tawm Ntawm Cov Kev Ua Ub No

Cap Pac yog ib qho khoom siv tshaj tawm uas tsim los siv ntawm cov kev ua ub no sab nraum zoov. Cap Pac tau tsim los ntawm ib daim ntawv tuab thiab muab ntau yam khoom muaj nuj nqis los ua ke. Ob daim thaiv tshav ntuj tuaj yeem muab dua tawm thiab khi puag ncig lub taub hau los thaiv qhov muag. Daim uas seem tseem ua tau ib daim ntawv qhia uas coj tau ib cov lus xaiv rau txhua qhov kev ua ub no. Tib daim ntawd kuj ua tau ib qho tuav ob khob dej haus. Siv daim ntawv rov siv dua los sis daim ntawv muaj ntawv pov thawj, nrog rau cov xim tsis siv dej thiab kev ziab qhuav siv lub zog qis. Lub hom phiaj yog los txo cov khib nyiab uas cov khoom siv tshaj tawm tsim tau.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Cap Pac Cap Pac: Khoom Tshaj Tawm Ntawm Cov Kev Ua Ub No yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Cap Pac Cap Pac: Khoom Tshaj Tawm Ntawm Cov Kev Ua Ub No xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Cap Pac Cap Pac: Khoom Tshaj Tawm Ntawm Cov Kev Ua Ub No yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
Qhov Loj & Ntim: Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm.
Cov Ntsiab Lus: Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
Thev Naus Laus Zis Tsim Khoom: Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
Kev Sib Tw Tsim Qauv: While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
Kev Tshawb Fawb: We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
Kev Txhawb Siab: After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
Lub Sij Hawm Ua Hauj Lwm: The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
Txheej Txheem Ua Hauj Lwm: To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
Cov Patent: Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs
Cov Tswv Cuab Pab: Joshua Grant Rayner