Jincaitou Primary Function: Ntim Cawv Baijiu los ntawm Yiyang Liu

Qhov qauv tsim Jincaitou Primary Function: Ntim Cawv Baijiu los ntawm Yiyang Liu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2021

Jincaitou Primary Function: Ntim Cawv Baijiu

los ntawm Yiyang Liu

Tus Neeg Siv: Gui Brewery Co., Ltd.

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

26,201

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #117381

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Jincaitou Primary Function: Ntim Cawv Baijiu

Jincaitou yog ib qho kev tsim ntim rau ib series cawv Suav baijiu. Lub hau yog muab cov khoom noj tau (food grade) los tsim, thiab nws cov qauv sib txuas kev luam decal niaj hnub nrog cov txuj ci enamel qub. Sab pem hauv ntej ntawm lub ntim qhia ib tug tsov seev cev, ib lub jade ruyi thiab ib tug noog magpie, peb yam qauv uas txuas nrog kev vam meej hauv Suav kab lis kev cai. Sab nraub qaum qhia cov duab kos txog cov txheej txheem ua cawv, txij li kev pub thiab hau mus rau kev fermentation thiab distilling. Lub ntim ntsuas tau 105 los ntawm 105 los ntawm 260 milimev thiab siv cov txheej txheem tsim khoom niaj hnub uas ua rau tus nqi qis.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Jincaitou Primary Function: Ntim Cawv Baijiu yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Jincaitou Primary Function: Ntim Cawv Baijiu xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Jincaitou Primary Function: Ntim Cawv Baijiu yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
Qhov Loj & Ntim: Width 105mm x Depth 105mm x Height 260mm
Cov Ntsiab Lus: Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
Thev Naus Laus Zis Tsim Khoom: 1. The cap is made from food grade material, which guarantees safe drinking.
2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers.
Kev Sib Tw Tsim Qauv: The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Kev Tshawb Fawb: According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
Kev Txhawb Siab: In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
Lub Sij Hawm Ua Hauj Lwm: This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
Txheej Txheem Ua Hauj Lwm: Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
Cov Tswv Cuab Pab: Yiyang Liu