360 Design Budapest Kev Tshaj Tawm Sib Xyaw los ntawm Hungarian Fashion and Design Agency

Qhov qauv tsim 360 Design Budapest Kev Tshaj Tawm Sib Xyaw los ntawm Hungarian Fashion and Design Agency yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej.

ToojKev Tshwm Sim· 2021

360 Design Budapest Kev Tshaj Tawm Sib Xyaw

los ntawm Hungarian Fashion and Design Agency

Tus Neeg Siv: Hungarian Fashion & Design Agency

Tus Yeej A' Design Award Tooj hauv Pawg Kev Tshwm Sim

25,164

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #118320

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog 360 Design Budapest Kev Tshaj Tawm Sib Xyaw

360 Design Budapest yog ib qho kev tshaj tawm sib xyaw uas nthuav tawm txoj kev tsim khoom (design) Hungarian thiab Central European tam sim no. Qhov kev tshaj tawm ntawm lub cev tiag tiag nyob rau hauv ib qho chaw tsim khoom rau lub hom phiaj ntawm 265 square meters, faib ua ib cheeb tsam sau npe thiab txais tos, ib qho chaw media nrog cov jarnab loj rau saib cov kev sib tham (roundtable discussions) uas twb muab kaw cia lawm, thiab peb cheeb tsam nthuav qhia rau cov khoom uas xaiv tseg. Muaj ib lub platform digital uas piv txog qhov chaw tsim khoom thiab tuaj yeem mus saib tau txhua qhov chaw. Cov iav virtual reality nyob rau qhov chaw tiag tiag koom ua ke ob qho chaw no. Qhov digital version pab txuas ntxiv sij hawm thiab qhov cuam tshuam ntawm qhov kev tshaj tawm no.

Qhov Lees Paub

Txog A' Design Award Tooj

360 Design Budapest Kev Tshaj Tawm Sib Xyaw yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. 360 Design Budapest Kev Tshaj Tawm Sib Xyaw xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. 360 Design Budapest Kev Tshaj Tawm Sib Xyaw ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Last October 360 Design Budapest opened its virtual and physical doors to visitors. The uniqueness of the exhibition is its phygital nature, allowing the organizer - despite the current pandemic situation - to successfully deliver a regional-scale event and to provide the public to visit the exhibition both offline and online. On the digital platform of the exhibition, the visitors can walk through the exhibition space - just like they were visiting the built exhibiton that took place last October - and admire the work of Hungarian contemporary designers, but also to visit the regional exhibition - as a perfect mirror of the physical exhibiton.
Qhov Loj & Ntim: The physical exhibition took place in a custom-made space of 265 m2, that has been divided into 5 main sections: Registration and welcome area, media space to show the pre-registered roundtable discussions on giant screens, and 3 exhibition spaces dedicated to the artworks following the concept of the event. The digital exhibition space represents an extension of the physical space, and was conceived in a way that it is the exact mirror image of the physically built space.
Cov Ntsiab Lus: phygital, hfdadesign, 360DesignBudapest, 360dbp, exhibition, digital platform, hfdagency
Thev Naus Laus Zis Tsim Khoom: For the digital platform of the event, upon choosing the digital solution, it was a key element to make sure that those who are visiting only the digital platform have the same real experience as t they were walking in the physically built space. Also, on site at the offline exhibition it was crucial to link the physical space with the digital thanks to the VR glasses available on spot.
Kev Sib Tw Tsim Qauv: The main challenge was to deliver a regional-scale event even despite the current pandemic restrictions, to find a format that would be available both offline and online to reach the same amount of people. At the offline exhibition, the main challenge was to ensure the safety of our visitors and exhibitors. By the digital expansion of the physical exhibition, we were able to create an opportunity to present the works of talented designers extensively and safely, even in the midst of the virus situation. Part of the concept was to point out how physical and digital spaces can be mashed together. This digital platform dedicated to the event enables everyone to view the exhibition online regardless of geographical distance, so if someone missed to visit the physical exhibition, they will always have the opportunity to walk in the digital space to admire the creations.
Kev Tshawb Fawb: Due to the pandemic situation the Hungarian Fashion & Design Agency was urged to create an event with new and unique solutions to establish the same value and standard as if there were no crisis situation at all and to keep the same accessibility of the exhibition despite the situation. The agency brought this exhibition to life with very irregular circumstances, but still wanted to keep its meaning – how we can implement these contemporary creations into the everyday lives of the general public. The uniqueness of the exhibition laid upon the fact of its both digital and physical nature to create something hybrid, something completely new. It was a challenge for the organizer to reach the same amount of audience but also to make sure to keep a safe environment for them while still keeping the numbers that were originally planned.
Kev Txhawb Siab: 360 Design Budapest was aiming to showcase the present state of the Hungarian design industry alongside the role of design in our everyday lives. The event displays designers of the Hungarian and regional design scene, who work on the highest standards, highlighting also through this high-value selection that Hungarian and Central European is indeed world class. The physical exhibition was hosted in a custom-made exhibition space where the selected designer objects were presented in three main areas.
Lub Sij Hawm Ua Hauj Lwm: The preparations of 360 Design Budapest started early May, 2020 and needed constant review due to the pandemic situation. The exhibiton opened its physical and digital doors on 8 October 2020 in Budapest, in a location custom-made for the event. Although the former one only lasted for 3 whole days, the digital platform is still available to visit to this day.
Txheej Txheem Ua Hauj Lwm: Participant engagement was insured, since all three days the physical exhibition was open, it attracted visitors to maximal capacity. Additionally, the visitors of the physical exhibition could experience the digital space using the VR glasses that were placed on the spot. Thanks to the digital platform of the event, the exhibition can still be visited by everyone, regardless their geographical location. Not only it enables to reach even more design-minded people but also helps to extend the duration of the event. Also, it is a perfect tool to reach people who would have visited the physical exhibition under normal circumstances but who decided to stay away due to the pandemic.
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