Beer Culture 2020 Kev Tshawb Fawb Hauv Kev Lag Luam los ntawm Gabriela Maria Straka

Qhov qauv tsim Beer Culture 2020 Kev Tshawb Fawb Hauv Kev Lag Luam los ntawm Gabriela Maria Straka yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

ToojKev Tshaj Tawm· 2021

Beer Culture 2020 Kev Tshawb Fawb Hauv Kev Lag Luam

los ntawm Gabriela Maria Straka

Tus Neeg Siv: Brau Union Österreich AG

Tus Yeej A' Design Award Tooj hauv Pawg Kev Tshaj Tawm

13,726

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #118582

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Beer Culture 2020 Kev Tshawb Fawb Hauv Kev Lag Luam

Beer Culture 2020 yog ib daim ntawv qhia tshaj tawm txog kev coj noj coj ua ntsig txog cawv beer nyob rau tebchaws Austria. Daim ntawv qhia no nthuav qhia cov ntsiab lus tau los ntawm kev tshawb fawb sawv cev rau cov pej xeem Austria hnub nyoog 18 xyoos rov saud, uas ib lub koom haum tshawb fawb kev lag luam ywj pheej tau ua tshwm sim los ntawm kev sib tham hauv is taws nem thiab xov tooj. Cov ntsiab lus suav nrog qhov tseem ceeb ntawm cov khoom qub cawv beer tshwj xeeb, kev coj noj coj ua ntawm kev haus, kev tsim cawv beer uas muaj kev ruaj ntseg mus ntev, kev ncaj ncees rau lub cim npe, thiab cov khoom tsis muaj cawv. Cov duab thiab cim yooj yim nthuav qhia cov naj npawb ua ib qho yooj yim rau kev nkag siab. Daim ntawv qhia no muaj 64 nplooj ntsiab lus thiab plaub nplooj qhov puv.

Qhov Lees Paub

Txog A' Design Award Tooj

Beer Culture 2020 Kev Tshawb Fawb Hauv Kev Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Beer Culture 2020 Kev Tshawb Fawb Hauv Kev Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Beer Culture 2020 Kev Tshawb Fawb Hauv Kev Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Qhov Loj & Ntim: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Cov Ntsiab Lus: beer culture report, beer culture, beer, market research, Austria
Thev Naus Laus Zis Tsim Khoom: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Kev Sib Tw Tsim Qauv: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Kev Tshawb Fawb: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Kev Txhawb Siab: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Lub Sij Hawm Ua Hauj Lwm: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Txheej Txheem Ua Hauj Lwm: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Cov Patent: Copyrights belong to Brau Union Österreich AG, 2020
Cov Tswv Cuab Pab: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Kev Qhuas Duab: Brau Union Österreich AG