Tokinone Khoom Noj Qab Zib los ntawm Toshiki Okada

Qhov qauv tsim Tokinone Khoom Noj Qab Zib los ntawm Toshiki Okada yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2021

Tokinone Khoom Noj Qab Zib

los ntawm Toshiki Okada

Tus Neeg Siv: Zikkichi Co.,Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

11,482

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #118715

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Tokinone Khoom Noj Qab Zib

Tokinone yog qhov tsim khoom ntim rau Dorayaki, ib yam khoom qab zib thaum ub ntawm cov neeg Nyij Pooj uas ua los ntawm kev muab kua taum nyob nruab nrab ntawm ob daim ncuav mos. Tokinone daim ntim ntxiv butter cream thiab cov qab zib xws li txiv hmab txiv ntoo thiab tshuaj yej ntsuab. Tus qauv siv xya xim, ib xim rau ib qhov qab zib, nrog cov duab tsis raug qauv uas qhia txog qhov mos thiab nplig. Cov xim thiab cov qauv sib txuas cov qub thiab cov tshiab, cov Nyij Pooj thiab cov Xeev Hiav Txwv qauv ua ke. Lub thawv yog ua los ntawm ntawv zoo tshaj plaws tsis ci uas phim rau qhov mos ntawm cov ncuav qab zib. Txhua daig ncuav tau txais chaw txaus nyob rau hauv lub thawv. Txhua yam khoom yog ntawv siv dua tau thiab tuaj yeem luam tawm tiaj tus thaum siv tas lawm.

Qhov Lees Paub

Txog A' Design Award Tooj

Tokinone Khoom Noj Qab Zib yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Tokinone Khoom Noj Qab Zib xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Tokinone Khoom Noj Qab Zib ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products.
Qhov Loj & Ntim: Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm
Cov Ntsiab Lus: Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
Thev Naus Laus Zis Tsim Khoom: The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
Kev Sib Tw Tsim Qauv: Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
Kev Tshawb Fawb: Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
Kev Txhawb Siab: Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha.
Lub Sij Hawm Ua Hauj Lwm: Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
Txheej Txheem Ua Hauj Lwm: The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
Cov Tswv Cuab Pab: Brand Manager:Masahito Nunome
Kev Qhuas Duab: All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019