Game Fuel Kev Ntim Khoom Haus by PepsiCo Design and Innovation

Game Fuel Kev Ntim Khoom Haus by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2021

Game Fuel Kev Ntim Khoom Haus

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Kub Winner in Ntim Khoom Category

30,333
Verified Award Winner
Verify Award Status for #118643

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel Kev Ntim Khoom Haus

Game Fuel yog ib lub ntim khoom rau dej haus muaj zog uas tsim tshwj xeeb rau lub npe Adrenaline Rush nyob rau tebchaws Russia. Qhov kev tsim no ua kev zoo siab rau kev ua si gaming thiab kab lis kev cai e-sports. Lub logo A uas pom tseeb saum lub kav tau hloov mus ua ib lub qhov rooj portal muaj ntau yam xim uas caw tus neeg siv nkag mus rau hauv ib qho chaw ua si tshiab thiab tsim kom muaj kev xav zoo li maj mam nkag mus rau hauv. Qhov kev tsim no txuas ntxiv ntawm lub ntim khoom mus rau kev paub txog lub npe brand dav dua. Lub hom phiaj uas tau hais tseg yog kom coj cov zej zog neeg ua si gaming tawm ntawm cov kev xav tsis raug (stereotypes) thiab muab lub zog thiab kev ntseeg siab rau cov neeg ua si kom lawv ua tau zoo heev.

The Recognition

About the A' Design Award Kub

Game Fuel Kev Ntim Khoom Haus yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Game Fuel Kev Ntim Khoom Haus xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Game Fuel Kev Ntim Khoom Haus ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
Tags: Packaging, Beverage
Inspiration: Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
Team Members: PepsiCo Design & Innovation

Read the Press Release