Lays Signature Kev Sim Hom Khoom Pop-Up by PepsiCo Design and Innovation

Lays Signature Kev Sim Hom Khoom Pop-Up by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Kub in Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej Competition Category.

KubKev Tshwm Sim· 2021

Lays Signature Kev Sim Hom Khoom Pop-Up

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Kub Winner in Kev Tshwm Sim Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Signature Kev Sim Hom Khoom Pop-Up

Lays Signature yog ib qhov kev sim hom khoom pop-up uas tsim los ntawm qos yaj ywm ci ntxhia (potato chips). Qhov kev sim no raug teeb tsa hauv cov chaw ib ntus nyob rau hauv cov khw muag khoom tshwj xeeb, uas ib lub rooj mixology chip bar ua raws li ib lub theem me me. Cov neeg tuaj saib pom kev ua yeeb yam nyob rau qhov chaw uas cov tsw qab tshwj xeeb raug tsim ua ntawm tes tab meeg lawv. Hom kev ua yeeb yam thiab kev hnov ntau yam no rov tsim tswv yim tshiab txog yuav ua li cas cov chips raug pab, sim saj thiab sib faib. Lub hom phiaj yog kom mus txog cov neeg yuav khoom hluas uas muab nqi rau kev sim tiag tiag thiab kev sib faib hauv social media. Thawj qhov kev nthuav qhia tau muab tso rau ntawm lub khw loj Lane Crawford.

The Recognition

About the A' Design Award Kub

Lays Signature Kev Sim Hom Khoom Pop-Up yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Lays Signature Kev Sim Hom Khoom Pop-Up xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Lays Signature Kev Sim Hom Khoom Pop-Up ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
Inspiration: Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
Team Members: PepsiCo Design & Innovation

Read the Press Release