LIFEWTR S8 Unconventional Canvas Kev Ntim Dej Hauv Raj Mis by PepsiCo Design and Innovation

LIFEWTR S8 Unconventional Canvas Kev Ntim Dej Hauv Raj Mis by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2021

LIFEWTR S8 Unconventional Canvas Kev Ntim Dej Hauv Raj Mis

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Kub Winner in Ntim Khoom Category

28,312

Verified Award Winner

Verify Award Status for #118895

View at A' Design Award Press Release Award Badge

Colors

The Design

About LIFEWTR S8 Unconventional Canvas Kev Ntim Dej Hauv Raj Mis

LIFEWTR Series 8 Unconventional Canvas yog ib qho kev tsim ntim raj mis rau ib lub npe dej qib siab. Daim ntawv lo ntawm lub raj mis ua li ib daim canvas rau cov kws kos duab tshiab tab tom tshwm sim, yog li qhov kev ntim khoom no ua tau ob yam: yog qhov chaw pab lub cev tau dej thiab yog qhov chaw txhawb kev xav tsim tshiab. Series 8 nthuav tawm cov haujlwm ntawm peb tus kws kos duab hla kev pleev xim, kev puab duab thiab cov haujlwm ntawm daim ntawv, suav nrog kev tshawb nrhiav txog cov keeb kwm sib txawv uas cov poj niam muaj tawv nqaij xim raug muab tso rau hauv cov dab neeg kab lis kev cai. Cov duab kos no raug siv thoob plaws hauv kev sib txuas lus ntawm lub npe khoom, hauv khw thiab ntawm cov koob tsheej nyob rau lub sijhawm tiag, ua rau cov kws kos duab uas tau nthuav tawm no muaj kev ncav cuag thoob ntiaj teb.

The Recognition

About the A' Design Award Kub

LIFEWTR S8 Unconventional Canvas Kev Ntim Dej Hauv Raj Mis yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. LIFEWTR S8 Unconventional Canvas Kev Ntim Dej Hauv Raj Mis xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. LIFEWTR S8 Unconventional Canvas Kev Ntim Dej Hauv Raj Mis ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LIFEWTR is a premium water brand committed to advancing and showcasing sources of creativity. LIFEWTR fuses creativity and purpose, serving as a source of both hydration and inspiration as a platform for emerging artists. Design is at the heart of the LIFEWTR brand, first and foremost on the bottle, and it is carried through in all brand communication, from the telling of featured artists authentic stories to content to how it appears in store and at live events.
Tags: Packaging, Beverage
Inspiration: LIFEWTR Series 8 features the work of Lilian Martinez, Tofer Chin and Sarah Zapata. Through the mediums of painting, sculpture and works on paper, Lillian Martinez explores alternate histories where women of color are not excluded from specific cultural narratives. Unconventional Canvas exemplifies LIFEWTR as a unique proposition in the global hydration category as the series gains worldwide reach through LIFEWTR and their partnership with global art.
Team Members: PepsiCo Design & Innovation

Read the Press Release