Lipton Avant Garde Special Art Edition Lub Ntim Khoom Rau Kaus Poom Dej Haus by PepsiCo Design and Innovation

Lipton Avant Garde Special Art Edition Lub Ntim Khoom Rau Kaus Poom Dej Haus by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2021

Lipton Avant Garde Special Art Edition Lub Ntim Khoom Rau Kaus Poom Dej Haus

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Kub Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #118899

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lipton Avant Garde Special Art Edition Lub Ntim Khoom Rau Kaus Poom Dej Haus

Lipton Avant Garde Special Art Edition yog ib pawg kaus poom me me rau dej tshuaj yej txias. Txhua lub kaus poom ntim tau 250 ml thiab sib thiab yooj yim nqa mus los, thiab hom no yog thawj lub kaus poom me tshaj plaws hauv pawg dej tshuaj yej txias hauv tebchaws Russia. Cov duab kos tau txais tswv yim los ntawm cov kev txav ua yeeb yam Russian Avant Garde, xws li Suprematism, Abstractionism thiab Cubo Futurism. Cov qauv tsim sib txawv raug muab ua ke nrog cov qab ntses txiv duaj, txiv qaub thiab tshuaj yej ntsuab. Pawg khoom no muag tsuas yog hauv tebchaws Russia xwb. Lub hom phiaj yog kom ua rau lub npe khoom raug pom ntawm txee muag khoom hauv ib pawg khoom uas muaj kev sib tw ntau.

The Recognition

About the A' Design Award Kub

Lipton Avant Garde Special Art Edition Lub Ntim Khoom Rau Kaus Poom Dej Haus yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Lipton Avant Garde Special Art Edition Lub Ntim Khoom Rau Kaus Poom Dej Haus xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Lipton Avant Garde Special Art Edition Lub Ntim Khoom Rau Kaus Poom Dej Haus ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
Tags: Packaging, Beverage
Inspiration: Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
Team Members: PepsiCo Design & Innovation

Read the Press Release