Smoked Trout Primary Function: Ntim Zaub Mov los ntawm Armeanu Creative Studio

Qhov qauv tsim Smoked Trout Primary Function: Ntim Zaub Mov los ntawm Armeanu Creative Studio yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2021

Smoked Trout Primary Function: Ntim Zaub Mov

los ntawm Armeanu Creative Studio

Tus Neeg Siv: Valeputna

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

28,079

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #119796

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Smoked Trout Primary Function: Ntim Zaub Mov

Ntses Trout Uab (Smoked Trout) yog ib qho kev tsim ntim khoom rau cov khoom noj ntses uab. Cov ntim yog muab kraft carton los ua nrog gold foil thiab varnishing xaiv. Ib tug qauv voj voog, ib tug qauv rooj vag laus (medieval gate) uas siv rau kev txiav carton thiab ib lub cim kub qhia txog kev lig kev cai, kev qub txeeg qub teg thiab cov khoom siv ntuj tsim. Lub cim thiab tus qauv rooj vag tshwm thoob plaws ntawm cov khoom kom qhia tias muaj kev txuas ntxiv. Cov ntim tais tau ntsuas 11.5 los ntawm 25 centimeters. Daim ntawv me me tso cai rau kev muab tso yooj yim thiab kaw cov khoom, nrog rau kev khaws yooj yim, kev thauj mus los thiab kev tso saum txee (shelf) tso khoom.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Smoked Trout Primary Function: Ntim Zaub Mov yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Smoked Trout Primary Function: Ntim Zaub Mov xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Smoked Trout Primary Function: Ntim Zaub Mov yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Qhov Loj & Ntim: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Cov Ntsiab Lus: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Thev Naus Laus Zis Tsim Khoom: The packaging is made of kraft carton, has golden folio and selective varnishing.
Kev Sib Tw Tsim Qauv: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Kev Tshawb Fawb: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Kev Txhawb Siab: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Lub Sij Hawm Ua Hauj Lwm: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Txheej Txheem Ua Hauj Lwm: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Cov Patent: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Cov Tswv Cuab Pab: Armeanu Ana
Armeanu Catalin
Kev Qhuas Duab: Main Image and optional images - Armeanu Creative Studio SRL - Romania