Pepsi Culture Koob Dej Haus Tsim Tawm Tsawg Tsawg Xwb los ntawm Dennis Furniss

Qhov qauv tsim Pepsi Culture Koob Dej Haus Tsim Tawm Tsawg Tsawg Xwb los ntawm Dennis Furniss yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.

KubNtim Khoom· 2021

Pepsi Culture Koob Dej Haus Tsim Tawm Tsawg Tsawg Xwb

los ntawm Dennis Furniss

Tus Neeg Siv: Pepsi

Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom

34,720

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #123071

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Pepsi Culture Koob Dej Haus Tsim Tawm Tsawg Tsawg Xwb

Pepsi Culture yog ib koob poom dej tsim tawm tsawg tsawg xwb rau ib lub tuam txhab dej qab zib nyob rau tebchaws Mexico. Koob no muaj rau lub poom uas khaws tau ua puav pheej, thiab txhua lub poom sawv cev rau ib lub nroog hauv Mexico. Cov dab neeg hauv zos, kev coj noj coj ua thiab kev kos duab raug muab hloov ua cov qauv duab kos uas sib xyaw cov cim kab lis kev cai uas muaj los ntev nrog txoj kev tsim qauv niaj hnub nimno. Txhua lub poom yog tsim los ntawm txhuas (aluminium), ntim tau 12 ounces thiab luam tawm nrog kev luam offset uas pom meej heev. Cov poom no muag ib lub zuj zus thiab thaum muab ua ke lawv tsim ua ib koob uas qhia txog kev sib txawv ntawm txhua cheeb tsam.

Qhov Lees Paub

Txog A' Design Award Kub

Pepsi Culture Koob Dej Haus Tsim Tawm Tsawg Tsawg Xwb yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Pepsi Culture Koob Dej Haus Tsim Tawm Tsawg Tsawg Xwb xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Pepsi Culture Koob Dej Haus Tsim Tawm Tsawg Tsawg Xwb ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Qhov Loj & Ntim: 12 Oz Cans, sold individually as a series.
Cov Ntsiab Lus: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Thev Naus Laus Zis Tsim Khoom: High definition offset printing on alluminum
Kev Sib Tw Tsim Qauv: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Kev Tshawb Fawb: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Kev Txhawb Siab: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Lub Sij Hawm Ua Hauj Lwm: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Txheej Txheem Ua Hauj Lwm: Not applicable
Cov Patent: Not applicable
Cov Tswv Cuab Pab: PepsiCo Design Latin America
Kev Qhuas Duab: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.