Xiaoxiancao Tshuaj Yej Hnab los ntawm Jin Zhang

Qhov qauv tsim Xiaoxiancao Tshuaj Yej Hnab los ntawm Jin Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2022

Xiaoxiancao Tshuaj Yej Hnab

los ntawm Jin Zhang

Tus Neeg Siv: Xiao xian cao

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

13,326

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #126463

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Xiaoxiancao Tshuaj Yej Hnab

Los ntawm kev kawm txog keeb kwm ntawm lub hnab tshuaj yej, tus tsim qauv txiav txim siab zaj dab neeg nyob rau hauv Tang Dynasty, thiab coj cov tshuaj yej haus nrog lub tes tsho npog lub qhov ncauj raws li lub ntsiab lus qhia kom ntau tus neeg paub thiab hlub tshuaj yej nyob rau hauv ib txoj kev nthuav ntau. Sab nraub qaum, yooj yim to taub "tshuaj yej"; yog siv los qhia cov qeb thiab txhim khu kev nkag siab zoo. Lub hnab me me siv lub hnab aluminium foil nrog cov pob me me, uas yooj yim rau cov neeg siv khoom nqa thiab haus.

Qhov Lees Paub

Txog A' Design Award Tooj

Xiaoxiancao Tshuaj Yej Hnab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Xiaoxiancao Tshuaj Yej Hnab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Xiaoxiancao Tshuaj Yej Hnab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Qhov Loj & Ntim: Box size285mm*100mm*35mmPackage content3g*10
Cov Ntsiab Lus: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Thev Naus Laus Zis Tsim Khoom: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Kev Sib Tw Tsim Qauv: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Kev Tshawb Fawb: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Kev Txhawb Siab: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Lub Sij Hawm Ua Hauj Lwm: It will be designed in August 2020 and put on the market in September 2020
Txheej Txheem Ua Hauj Lwm: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Cov Tswv Cuab Pab: Designer:Jin Zhang