Strong Tiger Kev Ua Hnab Los Yeeb Kua Cawv by Tiger Pan

Strong Tiger Kev Ua Hnab Los Yeeb Kua Cawv by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2022

Strong Tiger Kev Ua Hnab Los Yeeb Kua Cawv

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Strong Tiger Kev Ua Hnab Los Yeeb Kua Cawv

Strong Tiger yog qhov tsim kev ua hnab los yeeb rau ib hom cawv baijiu Suav uas tsuas muaj txwv coob npaum twg xwb. Qhov tsim no qhia txog Xyoo Tsov raws li Suav Zodiac. Lub taub hau tsov raug kos ua ib yam qauv tsis meej pes, tau txais kev pom zoo los ntawm lub kaus mom samurai thaum lub sijhawm Warring States nyob rau tebchaws Nyij Pooj. Cov kab ncaj tuab ntxaws tsim tus cev hnab thiab qhia txog tus cwj pwm ruaj khov thiab tsis yielding. Lub raj mis (hnab) yog tsim los ntawm iav, uas ntxiv kev ci thiab qhov tsim qauv rau daim ntawv nyob sab nraum thiab ua rau tus khoom lag luam sib txawv ntawm cov raj mis av (ceramic). Ib xim ci thiab kev teeb tsa cov ntaub ntawv meej pab cov neeg yuav khoom paub tau tus khoom ntawd txawm nyob deb los xij.

The Recognition

About the A' Design Award Tooj

Strong Tiger Kev Ua Hnab Los Yeeb Kua Cawv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Strong Tiger Kev Ua Hnab Los Yeeb Kua Cawv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Strong Tiger Kev Ua Hnab Los Yeeb Kua Cawv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
Dimensions & Packaging: Width 71.5mm x depth 92.5mm x height 393mm
Tags: Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
Design Challenge: The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Research: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Inspiration: Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie
Image Credits: Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan