Shijian Chuxin Lub Ntim Tshuaj Yej by Longxiang Li

Shijian Chuxin Lub Ntim Tshuaj Yej by Longxiang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2022

Shijian Chuxin Lub Ntim Tshuaj Yej

by Longxiang Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award Kub Winner in Ntim Khoom Category

52,954

Verified Award Winner

Verify Award Status for #133749

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shijian Chuxin Lub Ntim Tshuaj Yej

Shijian Chuxin yog ib qho kev tsim lub ntim rau tshuaj yej. Qhov kev tsim no siv cov duab kos uas tau kev tshoov siab los ntawm cov vaj tshuaj yej ecological hauv Guizhou, cov qav, cov noog swallows, cov neeg de tshuaj yej thiab tus dej Chishui. Cov duab kos ua raws li Suav txoj kev kos duab qhia txog qhov ecology ntawm thaj chaw tsim khoom thiab muab rau lub npe khoom muaj ib hom lus pom ntawm qhov muag uas txawv, tsom rau cov neeg yuav khoom hluas. Daim ntawv qhwv yog ua los ntawm cov ntawv tshwj xeeb dawb thiab luam nrog cov duab kos. Lub thawv ua tiav nrog kev luam laser thiab kev nias kub hot stamping, thiab ntsuas tau 300 los ntawm 120 los ntawm 80 millimeters. Lub thawv qhib tau yooj yim, thiab cov ntaub ntawv yooj yim haum rau kev tsim khoom coob.

The Recognition

About the A' Design Award Kub

Shijian Chuxin Lub Ntim Tshuaj Yej yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Shijian Chuxin Lub Ntim Tshuaj Yej xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Shijian Chuxin Lub Ntim Tshuaj Yej ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
Dimensions & Packaging: Packing box size: 300mm X 120mm X H80mm
Tags: Simple, modern, illustration
Production Technology: The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
Design Challenge: The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
Research: highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
Inspiration: Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
Project Duration: The project was launched in July 2020 and completed in October 2020
Operation Flow: The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
Team Members: Longxiang Li