Xi Jiu Hanmi Kev Ntim Khoom Rau Cawv by Heng Luo

Xi Jiu Hanmi Kev Ntim Khoom Rau Cawv by Heng Luo is a highly esteemed winner of the very prestigious 2022 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2022

Xi Jiu Hanmi Kev Ntim Khoom Rau Cawv

by Heng Luo

Client: Laboratory and Hopeful

A' Design Award Kub Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #133901

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Jiu Hanmi Kev Ntim Khoom Rau Cawv

Xi Jiu Hanmi yog ib qho kev tsim ntim khoom rau ib hom cawv Suav. Lub raj cawv siv tus qauv yim ceg kaum es tsis siv lub raj kheej uas pom ntau. Lub hau raj tau muab tsim raws li lub tsev pej thuam ntawm lub loog vaj ntxwv tiam Han, thiab lub cev raj yog tsim raws li ib qho khoom zam pob zeb jade hu ua Shuang Mao. Ntawm lub xub pwg raj muaj cov duab kos ntawm plaub tus tsiaj dawb huv: tus zaj xiav, tus tsov dawb, tus noog liab thiab tus vaub kib dub. Lub raj yog tsim los ntawm iav zoo tshaj plaws uas muab tsuag kom tsis ci. Lub thawv muab nias kom tawm duab thiab muab nias kub liab dub, kub thiab liab tsaus. Qhov kev tsim no qhia txog kab lis kev cai ntawm lub loog vaj ntxwv tiam Han.

The Recognition

About the A' Design Award Kub

Xi Jiu Hanmi Kev Ntim Khoom Rau Cawv yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Xi Jiu Hanmi Kev Ntim Khoom Rau Cawv xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Xi Jiu Hanmi Kev Ntim Khoom Rau Cawv ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
Dimensions & Packaging: The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
Tags: Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
Production Technology: The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
Design Challenge: The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
Research: Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
Inspiration: The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
Project Duration: The project started in September 2020 in Jingdezhen and finished.
Operation Flow: The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
Team Members: Luo Heng