Dragon Boat Festival Packaging Thooj Khoom Plig los ntawm ShenZhen XiShang Boutique Packing Co., Ltd

Qhov qauv tsim Dragon Boat Festival Packaging Thooj Khoom Plig los ntawm ShenZhen XiShang Boutique Packing Co., Ltd yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2022

Dragon Boat Festival Packaging Thooj Khoom Plig

los ntawm ShenZhen XiShang Boutique Packing Co., Ltd

Tus Neeg Siv: ShenZhen XiShang Boutique Packing Co., Ltd

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

28,601

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #134172

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Dragon Boat Festival Packaging Thooj Khoom Plig

Ntim Khoom rau Kev Ua Koob Tsheej Nkoj Zaj yog ib thooj khoom plig uas tsim los rau Kev Ua Koob Tsheej Nkoj Zaj ntawm Suav Teb. Lub thawv sab nraud tau tsim ua hom zaj, muaj cov nplooj ntsuab (mugwort) qhia txog lub cev thiab cov nyom (reed leaf) tsim ua cov nplai. Lub thawv sab hauv qhia ob tug zaj tuav zongzi (mov ntim nplooj), ib lub cim uas txhais tau tias muaj hmoov zoo ob npaug hauv Suav txuj ci. Thaum tau muab lub hau qhib, plaub sab ntawm lub thawv sab hauv yuav qhib los ntawm cov quab ntim, zoo li ib daim ntxaij tsom nqe siab. Lub thawv tsim los ntawm cov ntawv tsis ua kom puas ib puag ncig nrog kev txaug ntawv peb sab thiab cov ntawv tuav ua txheej txheej. Cov qauv tsim qhia txog kev thov kom muaj kev noj qab haus huv thiab hmoov zoo.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Dragon Boat Festival Packaging Thooj Khoom Plig yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Dragon Boat Festival Packaging Thooj Khoom Plig xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Dragon Boat Festival Packaging Thooj Khoom Plig yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
Qhov Loj & Ntim: 475mm X 213mm X 130mm
Thev Naus Laus Zis Tsim Khoom: Eco-friendly paper and 3D paper carving techniques
Kev Sib Tw Tsim Qauv: The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
Kev Tshawb Fawb: The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
Kev Txhawb Siab: It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
Lub Sij Hawm Ua Hauj Lwm: This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
Txheej Txheem Ua Hauj Lwm: When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
Cov Tswv Cuab Pab: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu