Flying to the Moon Primary Function: Thawv Khaub Ncaws Moon Cake los ntawm ShenZhen XiShang Boutique Packing Co., Ltd

Qhov qauv tsim Flying to the Moon Primary Function: Thawv Khaub Ncaws Moon Cake los ntawm ShenZhen XiShang Boutique Packing Co., Ltd yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2022

Flying to the Moon Primary Function: Thawv Khaub Ncaws Moon Cake

los ntawm ShenZhen XiShang Boutique Packing Co., Ltd

Tus Neeg Siv: ShenZhen XiShang Boutique Packing Co., Ltd

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

24,634

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #134174

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Flying to the Moon Primary Function: Thawv Khaub Ncaws Moon Cake

Ya Mus Rau Lub Hli yog ib lub thawv khaub ncaws tsim los rau moon cake. Lub thawv qhwv yeeb yim raws li lub teeb tsev hwm Suav txheej thaum ub. Cov duab kheej kheej muab los ntawm cov dab neeg Suav thiab suav nrog tus Luav Jade, lub Tsev Hli thiab cov Apsaras ntawm cov duab kos phab ntsa Dunhuang. Ib qho qauv peb sab muaj ntau txheej thiab cov txheej txheem txiav die ntxiv qhov tob rau qhov pom. Thaum tshem cov moon cake tawm lawm, ib lub cav LED hauv lub hauv paus tuaj yeem qhib tau thiab lub xas PVC pom kev thiab lub xas sab nraud khoob khoob tuaj yeem ntxig rov qab, hloov lub thawv ua ib lub teeb kho kom zoo nkauj.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Flying to the Moon Primary Function: Thawv Khaub Ncaws Moon Cake yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Flying to the Moon Primary Function: Thawv Khaub Ncaws Moon Cake xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Flying to the Moon Primary Function: Thawv Khaub Ncaws Moon Cake yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This Mid-Autumn moon cake packaging aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added on its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.
Qhov Loj & Ntim: 145mm X 145mm X 300mm
Thev Naus Laus Zis Tsim Khoom: The design of the illustration is based on the lines written by Li Bai. If I hadn't seen them on the mountain, I would have met them under the moon on the Terrace of Jade. It adopts an innovative multi-layer three-dimensional structure, and use the die-cutting process to increase the visual layering.
Kev Sib Tw Tsim Qauv: The difficulty of packaging design lies in how to creatively explore the cultural elements related to the Mid-autumn Festival. Therefore, we chose the element of Apsaras in Dunhuang Murals, and place four nymphs of different postures into the background based on the Moon Palace to form the relaxing and rejoicing atmosphere.
Kev Tshawb Fawb: The Mid-autumn Festival is a traditional Chinese festival, which was popularized in the Tang Dynasty and became a national festival later then. According to the mythology, during the reign of Emperor Xuanzong of the Tang Dynasty, Xuanzong admired flowers with his concubine Yang Yuhuan and had invited poet Li Bai. When Li Bai was drunk, he composed a poem. That is the origin of the famous Tang poem.
Kev Txhawb Siab: It is inspired by the traditional palace lantern, on which elaborate graphics are used for decoration. To express the rich connotation of the traditional Mid-autumn Festival, the Jade Rare, the Moon Palace and other elements are selected and the styles of Dunhuang Murals are also integrated to show the elegance and sense of ceremony of Chinese classical culture.
Lub Sij Hawm Ua Hauj Lwm: This product was started in Shenzhen, China in September 2020 and was finished in Shenzhen, China in October 2020.
Txheej Txheem Ua Hauj Lwm: After removing the moon cakes inside, users can turn on the switch of LED located in the bottom and install the transparent PVC case and the outer hollowed-out case, making it a decorative lantern. The 3D paper carved Jade Rare and Nymphs in the semi-transparent PVC material look suspended in the air, immersing users in the traditional festival customs.
Cov Tswv Cuab Pab: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu