Ucon Lub Raj Mis Dej Mineral by Chi Forest

Ucon Lub Raj Mis Dej Mineral by Chi Forest is a highly esteemed winner of the very prestigious 2022 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2022

Ucon Lub Raj Mis Dej Mineral

by Chi Forest

Client: Ucon

A' Design Award Kub Winner in Ntim Khoom Category

49,596

Verified Award Winner

Verify Award Status for #135621

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ucon Lub Raj Mis Dej Mineral

Ucon yog ib qho kev tsim lub raj mis rau dej mineral ntuj tsim. Sab saud ntawm lub raj mis siv pob zeb ua lub cim tseem ceeb rau qhov muag pom, hos sab hauv qab siv cov duab pob zeb muaj ntau lub plaub uas raug tsim los ntawm daim npoo peb ceg kaum parametric. Ob feem no tsim kev sib txawv tab sis tseem sib haum xeeb ua ke ua ib qho tag nrho. Cov npoo uas raug txiav raug ua kom du kom tuav tau xis nyob rau hauv tes. Daim ntawv lo raug luam nrog cov xim uas muaj dej ua hauv paus kom txo tau cov pa phem tawm los ntawm txheej txheem kev luam ntawv, thiab daim yas ci zoo li qe muaj tus qauv pob zeb dub, tee dawb thiab kab kub. Lub raj mis muaj qhov ntsuas 64 los ntawm 64 los ntawm 220 milliv.

The Recognition

About the A' Design Award Kub

Ucon Lub Raj Mis Dej Mineral yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Ucon Lub Raj Mis Dej Mineral xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Ucon Lub Raj Mis Dej Mineral ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is the first high-quality drinking water brand featuring soft mineral water in China. The upper part of the bottle body takes "stone" as the super symbol, and the lower part uses the special ore bottle body design based on the parametric design of triangular plane. The overall design of the two parts shows harmony while having contrast.
Dimensions & Packaging: 64mm x 64mm x 220mm
Tags: Branding, Packaging, Can, 3D, Mineral Water
Production Technology: The label adopts advanced adagio printing technology, using environmentally friendly water-based ink. Greatly reduce the label production process of pollution emissions.
fully closed water source protection area, to ensure pollution-free water source.
The use of advanced blowing, filling and rotating production line, high cleanliness of the filling environment, to ensure that the filling process clean pollution-free.
Design Challenge: 1. Label
In order to visually best present the black rock texture, white dot texture and gold stripe texture, we finally chose the Pearlized BOPP. The upper part shows the brand visual symbol "stone", and the lower part shows the stone texture of the bottle body.
2. Bottle
Bottle design through the depiction of stone structure, based on the design of triangular surface, forming a contrast between the upper and lower . overall showing the harmony of the overall design, making the edge surface not too rough, while ensuring the aesthetic feeling and grip comfort.
Research: Memory come from the subtraction of visalization, the birth of label "stone".Minimalism is deep in Chinese culture. We found that the "stone" is not only meets the needs of identification, but also perfectly interprets the brand story of "Every drop of water is naturally filtered through underground deep ore". Subtraction could make memorisation, the white space is a powerful attitude. This attitude is reflected in the name of our product as well as in the new generation of consumers.
Inspiration: Purified water by stones,Ore is the best proof of good water The soft water is filtered through dense layers of hard ore After absorbing mineral ions from the ore, it gushes out of the ground. It becomes a real high quality natural mineral water.
In chinese fengshui theory, stone is naturally exist , absorb the essence of the sun and the moon In thousand years, people admire stone and obtained energy from the spiritual stone ,"Stone" also means avoid disasters , turn misfortune to lucky
Project Duration: The project started in OCT 2020, and completed in July, 2021. The design was completed in December, 2021. The production location is Dali and Laoshan.
Operation Flow: From the bottle design, the ore cutting design fully shows the aesthetic feeling, but also to ensure the user's comfortable grip. In addition, "UCON" in Chinese named with social constitution, is a natural "social currency", focusing on the young . There are stories, can quickly form a social topic among young people.
Patents: Patents number：2021308675699（Application has been submitted and is under review）
Trademark：42724486
Team Members: Shuo Qu, Yuxin Jia, Xiaolan Xiao, Qian Li, Kaiwen Zhang, Pu Han
Image Credits: Shuo Qu, Yuxin Jia, Xiaolan Xiao,Pu Han