Li Beer Lub Thawv Ntim Npias by China Resources Snow Breweries

Li Beer Lub Thawv Ntim Npias by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2022 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2022

Li Beer Lub Thawv Ntim Npias

by China Resources Snow Breweries

Client: China Resources Snow Breweries

A' Design Award Kub Winner in Ntim Khoom Category

59,800

Verified Award Winner

Verify Award Status for #136752

View at A' Design Award Press Release Award Badge

Colors

The Design

About Li Beer Lub Thawv Ntim Npias

Li yog ib qho kev tsim lub thawv ntim khoom plig rau npias. Lub raj iav tau nws tus duab los ntawm lub raj av nplaum Shuang-Er-Ni-Yu uas tau khawb tau ntawm qhov chaw keeb kwm vaj huam Yangshao. Cov duab txaug rau saum nws ib ce zoo li tej yeeb yam dej ntas thiab tej kab txaij ntses raws li ib txwm muaj. Ib txoj kev txhim duab kom tawm tsw tau siv rau lub thawv, yog li tuaj yeem hnov qhov ntxhib mos thaum kov. Cov duab zoo nkauj thiab cov ntawv qub qub ntxiv ib qho kev xav txog keeb kwm. Lub thawv qhib tau los ntawm kev dua daim ntaub kaw saum toj. Qhov kev tsim no ua kev zoo siab rau keeb kwm thaum ub ntawm kev cub npias hauv Suav teb thiab tus qauv ua npias Suav ib txwm muaj uas siv rau cov npias nyob hauv.

The Recognition

About the A' Design Award Kub

Li Beer Lub Thawv Ntim Npias yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Li Beer Lub Thawv Ntim Npias xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Li Beer Lub Thawv Ntim Npias ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Dimensions & Packaging: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Production Technology: The bottle is made of glass.
Design Challenge: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Research: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Inspiration: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Project Duration: The project started in 2020 and finished in June, 2021.
Operation Flow: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.