Gift of Huangyao Khoom Ntim Kua los ntawm Jie Yang

Qhov qauv tsim Gift of Huangyao Khoom Ntim Kua los ntawm Jie Yang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2022

Gift of Huangyao Khoom Ntim Kua

los ntawm Jie Yang

Tus Neeg Siv: Decelent

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

11,521

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #136027

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Gift of Huangyao Khoom Ntim Kua

Gift of Huangyao yog ib qho tsim khoom ntim uas siv rau ib yam kua ntxuav zaub mov uas tsim tawm hauv Huangyao lub zos qub, Guangxi, Suav teb. Peb txheej ntawv uas tau txiav ua qhov nqhuab raug muab tso ua ntu zus tom qab ib leeg los ua ib lub scene uas muaj peb sab ntev. Sab nraud qhia lub qhov rooj loj, roob khoos thiab choj. Sab nruab nrab qhia lub tsev pavilion thiab lub neej ntawm cov neeg zej zog. Sab hauv qhia roob thiab dej. Kev npaj no ua rau xav txog ib lub tsev khaws qub Suav teb. Lub kaus ntawm lub raj kua muaj duab zoo li ib txoj kev pob zeb xiav. Ntawv yaj lo yog cov khoom tseem ceeb uas siv los tsim khoom no.

Qhov Lees Paub

Txog A' Design Award Tooj

Gift of Huangyao Khoom Ntim Kua yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Gift of Huangyao Khoom Ntim Kua xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Gift of Huangyao Khoom Ntim Kua ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
Qhov Loj & Ntim: The outer package is 75 mm thick, 380 mm long and 150 mm wide.
Cov Ntsiab Lus: Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
Thev Naus Laus Zis Tsim Khoom: The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
Kev Sib Tw Tsim Qauv: 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing.
Kev Tshawb Fawb: This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
Kev Txhawb Siab: Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
Lub Sij Hawm Ua Hauj Lwm: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
Txheej Txheem Ua Hauj Lwm: Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
Cov Tswv Cuab Pab: Jie Yang