Sugar of Wagu Kev Qhwv Khob Qab Zib los ntawm Jie Yang

Qhov qauv tsim Sugar of Wagu Kev Qhwv Khob Qab Zib los ntawm Jie Yang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2022

Sugar of Wagu Kev Qhwv Khob Qab Zib

los ntawm Jie Yang

Tus Neeg Siv: Decelent

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

11,570

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #136068

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Sugar of Wagu Kev Qhwv Khob Qab Zib

Sugar of Wagu yog qhov kev tsim qauv qhwv khoom rau ib qho khob qab zib txheej dab qub uas ua los ntawm noob grain amaranth hauv Hubei, Tuam Tshoj. Cov khob qab zib no yog ib yam khoom noj qab zib tshwj xeeb ntawm cov neeg Tujia. Lub daim ntawv nyob tawv raug luam tawm tiaj tus thiab tom qab ntawd muab dua ua khoob raws li tus duab tsov, thiab cov khob qab zib nyob rau hauv lub plab uas muaj ntau tsev xim. Tag nrho cov xim los ntawm cov qauv ntaub Tujia thiab raug rho tawm ntawm cov nroj tsuag hauv thaj chaw. Cov xim los ntawm xwm txheej no yuav ploj mus tom qab li ib xyoos, yog li qhov qhwv khoom rov qab mus rau hauv qhov xwm txheej. Qhov kev tsim qauv no muaj hom phiaj ua kom ib yam khoom tshwj xeeb hauv thaj chaw uas tsis muaj neeg paub ntau txog nws, dhau los ua ib yam uas neeg coob coob paub thiab nyiam.

Qhov Lees Paub

Txog A' Design Award Tooj

Sugar of Wagu Kev Qhwv Khob Qab Zib yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Sugar of Wagu Kev Qhwv Khob Qab Zib xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Sugar of Wagu Kev Qhwv Khob Qab Zib ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
Qhov Loj & Ntim: Length: about 15cm width: About 8cm height: About 20cm
Cov Ntsiab Lus: Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
Thev Naus Laus Zis Tsim Khoom: After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
Kev Sib Tw Tsim Qauv: The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
Kev Tshawb Fawb: This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
Kev Txhawb Siab: The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
Lub Sij Hawm Ua Hauj Lwm: The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
Txheej Txheem Ua Hauj Lwm: The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
Cov Tswv Cuab Pab: JieYang