Lay's 2021 Mood Match Kev Ntim Khoom Noj by PepsiCo Design and Innovation

Lay's 2021 Mood Match Kev Ntim Khoom Noj by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2022

Lay's 2021 Mood Match Kev Ntim Khoom Noj

by PepsiCo Design and Innovation

A' Design Award Hlau Winner in Ntim Khoom Category

19,970

Verified Award Winner

Verify Award Status for #137243

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's 2021 Mood Match Kev Ntim Khoom Noj

Lay's 2021 Mood Match yog ib qho ntim khoom noj me me tsuas muaj ib ntus xwb tsim los rau ib qho kev faib khoom dawb tshwj xeeb hauv social media. Cov qauv no muaj plaub hom tsim los raws li mood rings, txhua tus muaj kev sib txuas nrog cov kev nco zoo thiab kev xav zoo. Lub hom phiaj yog los txhawb kev muaj zog lossis muab kev nyob ntsiag to. Txhua yam tsim muaj feem sib xws nrog ib hom qab thiab ib qho kev xav: kev ua tsaug rau Grilled Cheese thiab Tomato Soup, kev cia siab zoo rau Cappuccino, kev muaj zog rau Chili thiab kev zoo siab rau Salted Caramel. Cov ntim khoom no muab lub sijhawm so me ntsis ntawm lub neej niaj hnub.

The Recognition

About the A' Design Award Hlau

Lay's 2021 Mood Match Kev Ntim Khoom Noj yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Lay's 2021 Mood Match Kev Ntim Khoom Noj xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Lay's 2021 Mood Match Kev Ntim Khoom Noj tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Inspiration: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Read the Press Release