Lay's Flavor Swap Influencer Kit Kev Zais Khoom Noj by PepsiCo Design and Innovation

Lay's Flavor Swap Influencer Kit Kev Zais Khoom Noj by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2022

Lay's Flavor Swap Influencer Kit Kev Zais Khoom Noj

by PepsiCo Design and Innovation

A' Design Award Hlau Winner in Ntim Khoom Category

20,209

Verified Award Winner

Verify Award Status for #137246

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Flavor Swap Influencer Kit Kev Zais Khoom Noj

Lay's Flavor Swap Influencer Kit yog ib qho tsev qauv zais khoom noj tsim los rau ib qho kev pab cuam lub caij ntuj sov uas coj cov qab zib ntawm Funyuns thiab Doritos los rau Lay's chips. Daim qauv zais khoom no muab qauv Lay's lub hnab tam sim no sib txuas nrog cov xim cim ntawm lub npe rau txhua qhov qab zib: xiav rau Cool Ranch thiab av ntsuab rau Funyuns. Ib qho qauv ntawm cov voj voog sib nkag ua ke qhia txog cov duab ntawm cov chips thawj zaug thiab qhia meej txog kev sib koom tes ntawm ob lub npe. Kuj tseem tau tsim thiab xa mus ib qho Kit rau cov Influencer thoob plaws, muab rau cov neeg ua yeeb yam sib txawv txhawm rau pib cov kev sib tham txog qhov kev pab cuam no.

The Recognition

About the A' Design Award Hlau

Lay's Flavor Swap Influencer Kit Kev Zais Khoom Noj yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Lay's Flavor Swap Influencer Kit Kev Zais Khoom Noj xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Lay's Flavor Swap Influencer Kit Kev Zais Khoom Noj tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
Inspiration: What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.

Read the Press Release