Puzzle Kev Ua Hnab Thoob Rau Raj Dej by Yunnan Technology and Businesss University

Puzzle Kev Ua Hnab Thoob Rau Raj Dej by Yunnan Technology and Businesss University is a highly esteemed winner of the very prestigious 2022 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2022

Puzzle Kev Ua Hnab Thoob Rau Raj Dej

by Yunnan Technology and Businesss University

Client: Yunnan Tech & Besiness University

A' Design Award Hlau Winner in Ntim Khoom Category

13,104

Verified Award Winner

Verify Award Status for #138578

View at A' Design Award Press Release Award Badge

Colors

The Design

About Puzzle Kev Ua Hnab Thoob Rau Raj Dej

Puzzle yog qhov tsim kev ua hnab thoob rau dej raj muag rau hauv tsev kawm ntawv qib siab. Lub ntawv qhia (label) qhia ib daim duab maze los ntawm cov khoom siv kawm ntawv xws li cwj sau ntawv, ink, compass, riam txiav cwj, pushpins thiab cwj koob xaws. Qhov paradoxical space illusion thiab lub cev 2.5D ua rau tus qauv muaj kev tob dua. Lub ntawv qhia yog tsim los ntawm khoom PET thiab luam ua plaub xim, tsis tas li ntawd hnub tim yog luam siv laser. Lub hnab thoob muaj xya xim, txhua yam nqa ib lub cim Suav, yog li xya lub raj dej muab tso ua ke ua tau ib nqe lus meet a better self (ntsib tus kheej zoo dua).

The Recognition

About the A' Design Award Hlau

Puzzle Kev Ua Hnab Thoob Rau Raj Dej yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Puzzle Kev Ua Hnab Thoob Rau Raj Dej xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Puzzle Kev Ua Hnab Thoob Rau Raj Dej tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Searching - departure - journey - frustration - choice - encounter, is the "meet a better self" must go through the process, this design extracts pen, ink, compass, pen knife, pushpin, needle pen and other learning tools elements, the use of contradictory space illusion techniques and 2.5D form to present the maze graphic, this form of expression reflects the unique campus attributes.
Dimensions & Packaging: Width 60mm x Length 60mm x Height 180mm
Tags: Bottled water, Paradoxical space, Illusion, Maze graphics, School
Production Technology: The label is made of PET material, the pattern is printed in four colors of ink, and the date label is laser printed.
Design Challenge: The visual representation of abstract ideas is a richly adjusted part of the entire design process.
Research: This design integrates the "Meet Better Yourself" school philosophy into the packaging of water, so that students can understand the school's philosophy when drinking the bottled water, stimulate students' motivation to learn, and improve the school's brand promotion.
Inspiration: Brand publicity and promotion need a good carrier. Bottled water is used in schools very largely, and the design team uses this carrier to make the concept of "meet a better self" spread even better.
Project Duration: The project started in September 2021 in Kunming and finished in March 2022 in Kunming
Operation Flow: The package is available in 7 colors, each with a separate Chinese, and when the 7 color bottles are together, they can be combined into the phrase "Meet a Better Self."
Team Members: Li Yuanyuan
Liu Kaiyi
Lin Hai
Image Credits: Image #1: Illustrator Liu Kaiyi, Bottle, 2021.