Satine Pro Kev Ua Haujlwm Tseem Ceeb: Ntim Kua Mis Nyuj los ntawm L3branding

Qhov qauv tsim Satine Pro Kev Ua Haujlwm Tseem Ceeb: Ntim Kua Mis Nyuj los ntawm L3branding yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2022

Satine Pro Kev Ua Haujlwm Tseem Ceeb: Ntim Kua Mis Nyuj

los ntawm L3branding

Tus Neeg Siv: L3branding

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

25,921

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #138900

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Satine Pro Kev Ua Haujlwm Tseem Ceeb: Ntim Kua Mis Nyuj

Satine Pro yog ib qho kev tsim ntim rau cov kua mis nyuj lim ntxaws heev uas muag hauv Suav teb. Cov kua mis nyuj no muaj cov protein npaum li 6 gram rau txhua 100 milliliter. Qhov kev tsim tso tus lej 6 rau ntawm qhov chaw pom kev tseem ceeb ntawm lub thawv ntim, tsim los ntawm kev tsoo thiab muab cov ntawv txawv ntuj tsim xws li nyuj thiab cov nroj tsuag los sib xyaw ua ke. Muaj ib tug nyuj puv nkaus zais rau hauv daim duab. Txoj hauv kev no siv Cubism thiab abstract art, uas muab qhov tseeb tsoo tawg thiab tsim dua tshiab. Lub thawv ntim ntsuas tau 50 x 50 x 180 milliliter. Lub hom phiaj yog los txhais ib pawg kua mis nyuj tshiab thiab qhia txog tus yam ntxwv txawv ntuj tsim thiab zoo nkauj.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Satine Pro Kev Ua Haujlwm Tseem Ceeb: Ntim Kua Mis Nyuj yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Satine Pro Kev Ua Haujlwm Tseem Ceeb: Ntim Kua Mis Nyuj xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Satine Pro Kev Ua Haujlwm Tseem Ceeb: Ntim Kua Mis Nyuj yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
Qhov Loj & Ntim: 50mm*50mm*180mm
Cov Ntsiab Lus: milk, package design, organic, Cubism
Kev Sib Tw Tsim Qauv: The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products.
Kev Txhawb Siab: Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
Lub Sij Hawm Ua Hauj Lwm: The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
Cov Tswv Cuab Pab: Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He