Shadlee Primary Function: Ntim Kua Txiv by Mohammadreza Eslamparast

Shadlee Primary Function: Ntim Kua Txiv by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2022

Shadlee Primary Function: Ntim Kua Txiv

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Colors

The Design

About Shadlee Primary Function: Ntim Kua Txiv

Book Text: Shadlee yog ib pab ntim kua txiv uas tsim los rau yim yam ntsuab txiv, suav nrog txiv liab qhaub, txiv mangos thiab txiv cherry qaub. Txhua lub thawv ntim muaj qhov dav 45 mm, tob 45 mm thiab siab 130 mm. Cov duab yog kos tes ua raws lub tswvyim cubism, tom qab ntawd scan thiab ua kom tiav rau hauv lub computer. Cov xim tiaj tus raug siv vim tias txoj kev luam ntawv flexography tsis pub siv cov xim sib txawv. Txhua lub thawv ntim qhia ib lub ntsej muag phiab tsim uas muaj cov ntsiab lus xws li nplooj ntoos, txiv, cov twj paj nruag lossis cov khoom ua kis las. Lub xim ntawm txhua lub thawv ntim muaj feem xyuam nrog nws cov ntsuab.

The Recognition

About the A' Design Award Nyiaj

Shadlee Primary Function: Ntim Kua Txiv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Shadlee Primary Function: Ntim Kua Txiv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Shadlee Primary Function: Ntim Kua Txiv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.