Buddy Workwear Primary Function: Cim Npe Lag Luam by Pilotfisch GmbH and Co. KG

Buddy Workwear Primary Function: Cim Npe Lag Luam by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 A' Design Award Nyiaj in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.

NyiajKev Tshaj Tawm· 2022

Buddy Workwear Primary Function: Cim Npe Lag Luam

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

A' Design Award Nyiaj Winner in Kev Tshaj Tawm Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Buddy Workwear Primary Function: Cim Npe Lag Luam

Buddy Workwear yog ib qho cim npe lag luam tsim los rau ib lub tuam txhab tsim khaubncaws ua haujlwm nyob rau tebchaws Germany. Lub npe Buddy yog qhov tseem ceeb ntawm cim npe thiab tau muab los ntawm lub npe tuam txhab qub. Xim xiav tsaus ua xim tseem ceeb thiab ua rau cov khoom lag luam thiab cov duab tawm tuaj tseeb, tab sis xim xiav ci siv los ua xim rho tawm thiab xim ci ntsa iab. Ob xim no sib txuam ua ke zoo li phooj ywg. Cov ntawv sau meej thiab cov lus yooj yim txhawb tus cwj pwm ncaj qha ntawm lub npe lag luam. Cim npe no siv rau cov ntawv luam tawm, ib lub vev xaib, ib daim yeeb yaj kiab thiab ib qho phiaj xwm social media.

The Recognition

About the A' Design Award Nyiaj

Buddy Workwear Primary Function: Cim Npe Lag Luam yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Buddy Workwear Primary Function: Cim Npe Lag Luam xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Buddy Workwear Primary Function: Cim Npe Lag Luam yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster