Wan Shan Jiu 5696 Kev Ntim Thawv Cawv Baijiu los ntawm Zhang Yanhui

Qhov qauv tsim Wan Shan Jiu 5696 Kev Ntim Thawv Cawv Baijiu los ntawm Zhang Yanhui yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2023

Wan Shan Jiu 5696 Kev Ntim Thawv Cawv Baijiu

los ntawm Zhang Yanhui

Tus Neeg Siv: Wuhan Pufine Creative Technology Co., Ltd.

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

25,798

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #141116

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Wan Shan Jiu 5696 Kev Ntim Thawv Cawv Baijiu

Wan Shan Jiu 5696 yog ib qho kev tsim ntim thawv rau cov cawv Baijiu Suav qib siab uas npaj muag rau lub khw thoob ntiaj teb. Lub raj cawv muaj tus duab peb ceg kaum uas ruaj khov thiab nyob taus. Tus duab peb ceg kaum no muab cov paj ntaub zam ntawm cov vaj tse thaum ub sab hnub poob los ua ke nrog lub tswv yim sab hnub tuaj hais tias peb yog tus tsim tag nrho txhua yam hauv ntiaj teb. Cov duab txawv txawv tawm peb sab ntawm tej chaw nto npe thoob ntiaj teb nyob puag ncig lub raj cawv thiab qhia txog kev mus ncig thoob ntiaj teb. Ib daim paib hlau txaug cim qhia txog qhov zoo ntawm cov khoom. Lub thawv khoom plig thiab lub raj cawv ob qho puav leej khaws tau cia thiab muab tso tawm saib tau.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Wan Shan Jiu 5696 Kev Ntim Thawv Cawv Baijiu yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Wan Shan Jiu 5696 Kev Ntim Thawv Cawv Baijiu xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Wan Shan Jiu 5696 Kev Ntim Thawv Cawv Baijiu yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
Qhov Loj & Ntim: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
Cov Ntsiab Lus: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
Thev Naus Laus Zis Tsim Khoom: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
Kev Sib Tw Tsim Qauv: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
Kev Tshawb Fawb: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
Kev Txhawb Siab: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
Lub Sij Hawm Ua Hauj Lwm: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
Txheej Txheem Ua Hauj Lwm: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
Cov Tswv Cuab Pab: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
Kev Qhuas Duab: Xiang Shasha
Wang shijie