Altitude Series Daim Ntawv Lo Fwj Cawv Txiv Hmab los ntawm Yanhui Zhang

Qhov qauv tsim Altitude Series Daim Ntawv Lo Fwj Cawv Txiv Hmab los ntawm Yanhui Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2023

Altitude Series Daim Ntawv Lo Fwj Cawv Txiv Hmab

los ntawm Yanhui Zhang

Tus Neeg Siv: Wuhan Pufine Creative Technology Co., Ltd.

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

24,753

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #141117

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Altitude Series Daim Ntawv Lo Fwj Cawv Txiv Hmab

Altitude Series yog ib daim ntawv lo fwj cawv txiv hmab uas tsim rau cov cawv txiv hmab los ntawm thaj tsam Shangri-La thiab tau kev tshoov siab los ntawm cov duab qhia chaw nrhiav khoom muaj nqis hauv cov dab neeg taug kev lom zem. Daim ntawv lo siv daim duab qhia qhov siab ntawm av los qhia txog qhov chaw cog txiv hmab uas nyob siab thiab nyob ze txoj kab equator. Cov zauv qhia qhov chaw thiab qhov siab qhia txog qhov zoo thiab qib ntawm txhua fwj cawv. Peb hom xim hais txog ib puag ncig hauv zos, xim nyiaj rau daus, xim xiav rau pas dej thiab xim dub rau lub ntuj tsaus. Cov zauv qhia chaw xim kub uas su me ntsis ua rau txhua qib yooj yim paub cais. Kev luam ntawv ultraviolet raug siv rau ntawm ib daim ntawv tshwj xeeb uas muaj cov kab nkhaus zoo nkauj uas thim duab ci.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Altitude Series Daim Ntawv Lo Fwj Cawv Txiv Hmab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Altitude Series Daim Ntawv Lo Fwj Cawv Txiv Hmab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Altitude Series Daim Ntawv Lo Fwj Cawv Txiv Hmab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Qhov Loj & Ntim: Width: 90MM, height: 95MM
Cov Ntsiab Lus: Shangri-La, treasure, map, poster, wine, packaging design
Thev Naus Laus Zis Tsim Khoom: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Kev Sib Tw Tsim Qauv: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Kev Tshawb Fawb: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Kev Txhawb Siab: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Lub Sij Hawm Ua Hauj Lwm: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Txheej Txheem Ua Hauj Lwm: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Cov Tswv Cuab Pab: Creative Director: Xia Ling
Designer: Wang Yang
Kev Qhuas Duab: Creative Director: Xia Ling