Wan Xiang Sheng Kev Ntim Tshuaj Yej by Huang Feng

Wan Xiang Sheng Kev Ntim Tshuaj Yej by Huang Feng is a highly esteemed winner of the very prestigious 2023 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2023

Wan Xiang Sheng Kev Ntim Tshuaj Yej

by Huang Feng

Client: Huang Feng

A' Design Award Kub Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #141219

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wan Xiang Sheng Kev Ntim Tshuaj Yej

Wan Xiang Sheng yog ib lub thawv khoom plig rau cov tshuaj yej pob zeb ntawm Wuyishan. Lub thawv sab nraud xyaum ua raws li tus duab ntawm lub Roob Wuyi thiab nco txog cov toj roob hauv pes hauv Suav cov duab kos. Thaum muab lub thawv txawb sawv ntsug, tus duab pom yog ib tug neeg tab tom xav ntsiag to (meditation). Lub thawv raug tsim los ntawm daim ntawv tshwj xeeb uas muaj cov txheej pob zeb xim grey ci, thiab kev luam ntawv gravure, kev nias kom su tawm (embossing), kev nias kom su rau hauv (debossing) thiab kev luam kub (hot stamping) qhia tawm tus duab thiab cov txheej ntawm lub roob tshuaj yej. Lub thawv qhib zoo li ib phau ntawv thiab muaj ob pob me me uas muaj plaub pob tshuaj yej. Qhov kev tsim no caw kom muaj kev thaj yeeb thiab ib qho kev xav txawv.

The Recognition

About the A' Design Award Kub

Wan Xiang Sheng Kev Ntim Tshuaj Yej yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Wan Xiang Sheng Kev Ntim Tshuaj Yej xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Wan Xiang Sheng Kev Ntim Tshuaj Yej ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The outer box imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the "landscape" is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different harvests.
The font design of Wanxiangsheng comes from the state in which the ripples on the surface of the tea are slowly sinking. The packaging is made of special paper with light gray rock texture, and the gravure process presents the shape and texture of the tea mountain.
Dimensions & Packaging: Width 285mm x Depth 105mmx Height 105mm
Tags: zen, multiple angles, packaging, tea
Production Technology: Rock grain special paper hardcover gift box
Embossing and Debossing
Hot stamping process
Design Challenge: Find the matching paper, and consider how to express the Chinese Zen from the graphics from multiple angles.
Research: This project comes from "Chancha Yiwei" (China's unique Zen tea culture), This Wuyishan rock tea is very famous in China, every time you drink it, it has different taste, which requires people to get down to feel and experience.
Inspiration: This project comes from "Chancha Yiwei" (China's unique Zen tea culture).This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. People need to calm down to feel and experience it.
The landscape of the birthplace of tea and the artistic expression of Chinese painting.
Project Duration: The project was established in October 2020,
Completed November 20, 2020
Available December 15, 2020
Operation Flow: Open the book by turning over the book, the inner box contains 2 small packages, a total of 4 packets of tea.
Team Members: Design Director：Huang Feng
Image Credits: #1: Designer FENG HUANG, FENG, 2021.
#2: Designer FENG HUANG, FENG, 2021.
#3: Designer FENG HUANG, FENG, 2021.
#4: Designer FENG HUANG, FENG, 2021.
#5: Designer FENG HUANG, FENG, 2021.