Moon and Tea Mid Autumn Lub Thawv Ntim Khoom Plig by Chenxiang Xi

Moon and Tea Mid Autumn Lub Thawv Ntim Khoom Plig by Chenxiang Xi is a highly esteemed winner of the very prestigious 2023 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2023

Moon and Tea Mid Autumn Lub Thawv Ntim Khoom Plig

by Chenxiang Xi

Client: 5gN² Creative Design Studio

A' Design Award Kub Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #141633

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moon and Tea Mid Autumn Lub Thawv Ntim Khoom Plig

Moon and Tea Mid Autumn yog ib lub thawv khoom plig tsim rau lub caij nyoog Hli Nrab Caij Nplooj Zeeg, uas ib txwm ua kev zoo siab nyob rau tebchaws Suav rau lub yim hli ntawm lub xyoo hli. Lub thawv no muab tsim los ntawm cov khoom ntuj tsim xws li xyoob, av nplaum ci (ceramics) thiab quav nplej. Nws ntim tau cov ncuav hli (moon cakes) uas muab ua los ntawm cov txhuv xim hauv zos thiab cov tshuaj yej Pu-erh. Txhua feem raug tsim kom siv tau dua tshiab. Lub cev thawv thiab daim hau porcelain dawb ua tau ib lub phaj rau tshuaj yej, hos tus kav siv tau ua ib rab diav. Lub thawv sab hauv muab hloov tau ua ib lub teeb hli, thiab feem kheej kheej ntawm lub hau siv tau ua ib lub thawv hlawv xyab.

The Recognition

About the A' Design Award Kub

Moon and Tea Mid Autumn Lub Thawv Ntim Khoom Plig yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Moon and Tea Mid Autumn Lub Thawv Ntim Khoom Plig xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Moon and Tea Mid Autumn Lub Thawv Ntim Khoom Plig ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.
Dimensions & Packaging: 24.5cm x 8.5cm x 30cm
Production Technology: The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.
Design Challenge: In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance.

Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements.

Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design.
Research: Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.
Inspiration: It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.
Project Duration: The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.
Operation Flow: Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.
Team Members: Chenxiang Xi and Chenling Zhang