Shuang Gou Sheng Fang Cev Ntim Kua Haus Muaj Cawv los ntawm Yunlin Dai, Chenchen Li and Ruidong Hua

Qhov qauv tsim Shuang Gou Sheng Fang Cev Ntim Kua Haus Muaj Cawv los ntawm Yunlin Dai, Chenchen Li and Ruidong Hua yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2023

Shuang Gou Sheng Fang Cev Ntim Kua Haus Muaj Cawv

los ntawm Yunlin Dai, Chenchen Li and Ruidong Hua

Tus Neeg Siv: Jiangsu Shuanggou Distillery Co., Ltd

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

19,553

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #141984

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Shuang Gou Sheng Fang Cev Ntim Kua Haus Muaj Cawv

Shuang Gou Sheng Fang yog ib qho tsim khoom cev rau cov cawv Suav teb. Lub cev muaj ob lub raj cia sib cais. Lub raj me sab saud muaj cawv 68 feem pua ntawm cawv (alcohol), thiab lub raj loj sab hauv muaj cawv qib nruab nrab. Txhua lub raj muaj peev xwm haus tau ib leeg xwb, los sis ob yam cawv no kuj muaj peev xwm sib tov ua ke kom tau qhov qab sib txawv. Ob lub npog uas tsim los ntawm ABS thiab PE muab luam kub ntsuab (rose gold), thiab kaw ua ke los ntawm ib rab yausau, uas tiv thaiv tsis pub kua ntws thiab ua rau qhib yooj yim dua. Lub thawv thiab cov raj muab txaij dua kom zoo nkauj nrog cov duab zoo li lub pob zeb muaj nqi, uas yog kev txhawb siab los ntawm cov ru vaj tse ntawm qub tsev tsim cawv thaum ub.

Qhov Lees Paub

Txog A' Design Award Tooj

Shuang Gou Sheng Fang Cev Ntim Kua Haus Muaj Cawv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Shuang Gou Sheng Fang Cev Ntim Kua Haus Muaj Cawv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Shuang Gou Sheng Fang Cev Ntim Kua Haus Muaj Cawv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
Qhov Loj & Ntim: Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。
Cov Ntsiab Lus: crafts, Baijiu, spirit, packaging, art
Thev Naus Laus Zis Tsim Khoom: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques.
Kev Sib Tw Tsim Qauv: The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability.
Kev Tshawb Fawb: In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development.
Kev Txhawb Siab: During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
Lub Sij Hawm Ua Hauj Lwm: 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu.
Txheej Txheem Ua Hauj Lwm: The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life.
Cov Tswv Cuab Pab: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua